News eMarketer Articles

2012-02-06 05:01:

Article: Students in Canada Want Retail Apps

Most have downloaded at least one, along with location-based and social media apps

2012-02-06 05:01:

Article: Marketers Split on Future of Targeting

More and better targeting demanded, but what kind?

2012-02-06 05:01:

Article: Correlating Social Media Success with Marketer Usage

Some successful techniques nonetheless show decreases in marketer usage

2012-02-06 05:01:

Blog: February 3, 2012: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so: The Wall Street Journal – Facebook Sets Historic IPO [...]

2012-02-03 05:01:

Article: Integrating Cross-Media Measurement to Build Multichannel Marketing Strategies

2012-02-03 05:01:

Article: Online Ad Spending Consolidates Among Search, Banners, Video

Three ad formats will get at least 80% of online dollars through 2015

2012-02-03 05:01:

Article: Marketers in India Turn to Social Media and Email

Limits to SMS promotions have more marketers in India using email and social media to reach customers

2012-02-02 05:01:

Article: Consumers Turn to Social Media for Presidential Campaign Info

Candidates? ad agencies invest more heavily in Facebook than Twitter, while Twitter wins out over blogs for more posts about the race

2012-02-02 05:01:

Article: Millennials Look to Digital Word-of-Mouth to Drive Purchase Process

Younger consumers more likely to share purchase experiences with the masses

2012-02-02 05:01:

Article: Facebook Solidifies Lead in Spain

Social networking continues to grow in Spain; Facebook benefits the most

2012-02-01 05:01:

Article: Women?s Influence on Purchase Decisions on the Rise

Millennial women most likely to broadcast shopping decisions, recommendations

2012-02-01 05:01:

Article: Reaching the Affluent Market Online

High digital media usage and device ownership make affluents a tempting digital target

2012-01-31 05:01:

Article: Google Remains King as Search Spending Climbs

Google solidifies hold on market; Microsoft gains share

2012-01-31 05:01:

Article: Twitter, LinkedIn to See Solid Ad Revenue Growth

LinkedIn ahead when it comes to non-US revenues

2012-01-30 05:01:

Article: Marketers Value Social Media for Both Branding and Customer Acquisition

Social media tracking and measurement help companies determine benefits and value

2012-01-30 05:01:

Article: Brands Continue Limited Mobile Site Offerings

Email efforts also often not optimized for mobile

2012-01-27 05:01:

Article: One Size Does Not Fit All for Lonely Planet's Social Media Content

2012-01-27 05:01:

Article: Free Apps Win Out Over Paid Downloads

In 2011, 96% of smartphone apps were downloaded for free

2012-01-27 05:01:

Blog: January 27, 2012: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so: The New York Times – Yahooâ??s Income Drops 5% [...]

2012-01-26 05:01:

Article: Social Sign-On Is Consumers? Choice

Most have used false info rather than fill out more forms

2012-01-25 05:01:

Article: Internet Users in Brazil Eager to Buy Online

Brazil?s B2C ecommerce driven by economic growth, increased private consumption, improved security

2012-01-25 05:01:

Article: B2B Decision-Makers Diversify Digital Research

Search, mobile and video all important information sources

2012-01-25 05:01:

Article: US Mobile Ad Spending Soars Past Expectations

Advertisers will spend $2.61 billion on mobile this year

2012-01-24 05:01:

Article: How Marketers Can Manage the Privacy Problem

Transparency and control are key to consumer comfort

2012-01-24 05:01:

Article: Browsers Beat Out Apps for M-Commerce

Tablet shopping on the rise as frequency of use grows

2012-01-23 05:01:

Article: Marketers Follow Users to More Social Sites

Marketing efforts spreading beyond Facebook, Twitter and LinkedIn

2012-01-23 05:01:

Article: Paid Search Clickthrough Rates Up Year Over Year

Average CPC up for Yahoo!/Bing, down for Google

2012-01-20 05:01:

Article: Facebook Commerce Holds Promise for Retailers

Social networks don?t account for much ecommerce yet, but heavy Facebook users see it as a one-stop shop

2012-01-20 05:01:

Article: Social Media Reinvigorates Grey Healthcare Marketing

2012-01-20 05:01:

Blog: January 20, 2012: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so: The Economist – Cheerio to the Chief Fond of [...]

2012-01-19 05:01:

Article: US Online Ad Spend to Close in on $40 Billion

Online spending will grow 23.3% to $39.5 billion in 2012

2012-01-19 05:01:

Article: ?Downturn Shoppers? Look to Digital for Savings

Price-conscious consumers do more online research, download coupons and compare prices in-store via smartphones

2012-01-18 05:01:

Article: Social Media Accounts and Conversations on the Rise

Program managers are overseeing more social media accounts and developing methods to handle increased social conversations

2012-01-18 05:01:

Article: Brand Advertising Outshines Direct Response in Digital

Measuring brand advertising still poses a challenge

2012-01-17 05:01:

Article: Contextually Relevant Mobile Ads See Impressive Clickthrough Rates

Contextually relevant mobile ads outperform online display ads

2012-01-17 05:01:

Article: Curious Consumers Begin Scanning QR Codes

Top reason to scan was to find out what would happen

2012-01-17 05:01:

Blog: January 13, 2012: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so: The Wall Street Journal – Hulu to Create More [...]

2012-01-13 05:01:

Article: Kindle Fire Adds Fuel to Tablet Market Growth

Search interest for Kindle Fire already surpasses Barnes & Noble Nook

2012-01-13 05:01:

Article: Balancing Paid, Owned and Earned Media a Must for Multichannel Marketers

2012-01-12 05:01:

Article: Mobile Video Provides Biggest Growth for Ad Support

Mobile games see most overall revenue from ads

2012-01-12 05:01:

Article: Families See Digital Devices Aid Connection

Parents admit technology helps family life, but worry about offspring online

2012-01-11 05:01:

Article: Opportunities Abound as Ad Support Increases Role in Mobile Content Delivery

More room for marketers to provide value via music, video and games

2012-01-11 05:01:

Article: Smaller Social Sites See Significant Boost in Usage

Tumblr, Pinterest and Google+ are emerging as a newer crop of popular social media sites

2012-01-10 05:01:

Article: Most Consumers Still Don?t Talk About Brands on Social Sites

Consumers occasionally post about brands on Facebook and Twitter, but offline and non-social online methods keep them informed

2012-01-10 05:01:

Article: Advanced Use of Mobile for Retail Remains on the Horizon

Most retailers won?t equip associates with tablets for at least a year

2012-01-09 05:01:

Article: Do Social Media Postings Always Require a Brand Response?

A response from a consumer brand advocate is not always enough

2012-01-09 05:01:

Article: Are Email Marketers Overconfident in Their Segmenting Abilities?

Most are satisfied with their efforts, but admit they do not use audience data to its fullest

2012-01-06 05:01:

Article: BeachMint Brings Commerce and Celebrity Curation to Facebook

2012-01-06 05:01:

Article: Smartphones Turn Millions More Americans into Mobile Shoppers

Number of mobile buyers will nearly triple by 2015

2012-01-06 05:01:

Blog: January 6, 2012: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so: The Wall Street Journal – Yahoo Leaves Investors in [...]

2012-01-05 05:01:

Article: Social Networks More Influential in Emerging Markets

Social network usage grows in emerging markets; users there more open to brands

2012-01-05 05:01:

Article: Gaming Keeps Gaining Among Women

Women own the casual and social gaming arenas, and have gained on male gamers generally

2012-01-04 05:01:

Article: Customer Service Tops Social Discussions Across Industries

Vertical-specific topics take a backseat to basic customer care

2012-01-04 05:01:

Article: Social Campaigns Give Long-Term Boost to Brand Metrics

Brand advocacy and purchase intent remain elevated for a year

2012-01-04 05:01:

Blog: eMarketer Webinar: Measuring Social Media Success

Please join us for this free webinar featuring eMarketer Principal Analyst Debra Aho Williamson. Counting â??likesâ?� and followers is not the best way to measure success in social media marketing. [...]

2012-01-03 05:01:

Article: Online Privacy to Heat Up in Europe in 2012

Web users in Europe want greater respect from online data collectors

2012-01-03 05:01:

Article: US Companies Face Big Hurdles in ?Big Data? Use

Definition of 'Big Data' remains murky for some companies

2011-12-30 05:01:

Article: Integrating Social Media into Business Process a Challenge

Internal changes can better integrate social media into companies? marketing mix

2011-12-30 05:01:

Article: Building Trust, Transparency and Perceived Value a Must for Ending the Online Privacy Debate

2011-12-29 05:01:

Article: Moms Prefer Digital Shopping Over In-Store

Digital usage and ecommerce increase when women become moms

2011-12-29 05:01:

Article: Pre-Roll, Mobile Top Video Ad Formats for 2012

Performance-based metrics will play a bigger role

2011-12-28 05:01:

Article: Are Social Media Marketers Improving Their Measurement Skills?

Lack of defined metrics and smaller scale keep marketers from tackling measurement challenges

2011-12-28 05:01:

Article: Marketers Use Online Video to Complement, Not Cannibalize, TV Ads

Display, TV and print all sources of digital video ad budget

2011-12-27 05:01:

Article: Marketers Look Beyond Social Media Experimentation

As budgets increase, marketers hope to understand more about social media

2011-12-27 05:01:

Article: The Trouble with In-App Advertising

Users welcome ads to create a free experience, but with caveats

2011-12-23 05:01:

Article: Gilt?s Device-Agnostic Strategy Powers Mobile Growth

2011-12-23 05:01:

Article: Premium Video Makes Inroads Across Devices and Platforms

Rising audience levels spell marketer opportunity

2011-12-22 05:01:

Article: Ethnic Groups Don?t See Themselves in Advertising, Digital Content

Creative that appeals to race, background is key to engagement

2011-12-22 05:01:

Article: In China, Offline Word-of-Mouth Still King, IM on the Rise

Almost half of consumers in China discuss brands on a daily basis, both online and off

2011-12-22 05:01:

Article: Mohamed's test

Mohamed's test

2011-12-21 05:01:

Article: More B2B Marketers Embrace Social Media Efforts

Benefits include lead generation, awareness-building and thought leadership

2011-12-21 05:01:

Article: Marketers Analyze What It Means When Customers 'Like' Their Pages

Companies think fans want to be heard and to hear news about the brand

2011-12-21 05:01:

Article: Marketers Analyze What It Means When Customers 'Like' Their Pages

Companies think fans want to be heard and to hear news about the brand

2011-12-20 05:01:

Article: When Will Social Media Measurement Mature?

Marketers have a chance to establish metrics that matter

2011-12-20 05:01:

Article: Mobile Email Viewing Horns in on Webmail and Desktop

Weekends correlate with high mobile usage

2011-12-19 05:01:

Article: Marketers Look to Integrate Email, Social, Mobile

Mobile apps and presence on social media sites top investments in the coming year

2011-12-19 05:01:

Article: Spending Up on Branded Content

39% of companies expect spending on electronic branded content to rise

2011-12-19 05:01:

Blog: December 16, 2011: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so: The Wall Street Journal – Media Study Detects [...]

2011-12-16 05:01:

Article: Measurement Challenges Stump Marketing Executives

Social media is one of the most difficult forms of marketing to measure

2011-12-16 05:01:

Article: Tracking B2B Social Media Requires Looking at the Whole Purchase Funnel

2011-12-15 05:01:

Article: College-Age TV Watchers Have No Cords to Cut

Rather than debate cord-cutting, these millennials already get TV shows they want without cable

2011-12-15 05:01:

Article: Digital Media Spending Thrives in Western Europe

Web-based mobile spending in the region to top $1 billion

2011-12-14 05:01:

Article: Case Study: Toyota Taps into QR Codes and Augmented Reality

Carmaker increases web traffic, leads with emerging mobile technologies

2011-12-14 05:01:

Article: Social Sign-On Could Be a Boon for Retailers

Preference for Facebook as an all-around login grows

2011-12-13 05:01:

Article: National Brands Look to Local Online Efforts

Online accounting for more local ad spending as local makes up a greater share of digital total

2011-12-13 05:01:

Article: Companies Worldwide Plan to Increase Social Media Marketing

More Latin American companies plan to increase use for advertising, recruiting and communicating with customers

2011-12-12 05:01:

Article: TV, Mobile See Gains in Viewing Time

US adults spend more time with mobile than print magazines and newspapers combined

2011-12-12 05:01:

Article: Most Facebook Users Don?t Understand Privacy Settings

More frequent use tied to lesser concern for privacy

2011-12-09 05:01:

Article: The Social Media Measurement Imperative: Building Business Value

2011-12-09 05:01:

Article: Who Uses Tablets Most?

Asian-Americans join Hispanics in early adoption of emerging devices

2011-12-09 05:01:

Blog: December 9, 2011: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so: The Wall Street Journal â?? Yahoo’s Board Games [...]

2011-12-08 05:01:

Article: Online Video Viewing Passes 50% of Total US Population

Mobile devices also become important video viewing channel

2011-12-08 05:01:

Article: Tablets and Smartphones Become Holiday Shopping Assistants

The majority of online purchases still made via desktop

2011-12-07 05:01:

Article: Brands and Consumers Make Online CPG Sales a Reality

The possibilities for convenience—and customer data—make themselves felt

2011-12-07 05:01:

Article: Agencies Say No to Social Media Ads for Lead Generation

Facebook is the most popular social site when they do purchase ads

2011-12-06 05:01:

Article: Relevance Key to Increasing Display Ad Dwell Rate

Dynamic creative optimization, synced ads lead to higher rich media ad engagement

2011-12-06 05:01:

Article: Time Spent with Online Video Surpasses TV Viewing in China

Internet users in China watch video online more than any single broadcast medium

2011-12-05 05:01:

Article: Mobile Moms Want Utility from Marketers

Millions of moms are always-on, appreciate value from marketers

2011-12-05 05:01:

Article: Uneven Campaign Metrics Make Multichannel Advertising More Challenging

Marketers report difficulty making sense of online metrics

2011-12-02 05:01:

Article: 2012 Trends: Social Media Metrics Take Center Stage

Marketers still focusing on soft metrics, can?t gauge ROI

2011-12-02 05:01:

Article: The Evolution of Social Media Measurement: An Agency Perspective

2011-12-02 05:01:

Blog: Infographics Have Arrived for eMarketer Clients

Even the best information has little value if you canâ??t use it. Thatâ??s why eMarketer makes all of its information available in a variety of easy-to-use formats such as PowerPoint, [...]

2011-12-01 05:01:

Article: 2012 Trends: Cloud-Based Music Streaming

A mainstream activity—but only when it?s free

2011-12-01 05:01:

Article: M-Commerce Sales Shoot Up as More Consumers Buy via Mobile

Sales will nearly double this year and more than quadruple again by 2015

2011-11-30 05:01:

Article: 2012 Trends: Checking In on Checking Out

Marketers will stop playing games and start closing sales

2011-11-30 05:01:

Article: Will Brands Be Successful on Google+?

Consumer participation and engagement with brand pages isn?t as high as on Facebook

2011-11-29 05:01:

Article: 2012 Trends: Video Leads Online Ad Growth

US online video ad spending to grow 43.1% in 2012

2011-11-29 05:01:

Article: Big Online Gains for Black Friday Weekend, with Help from Tablets

Solid growth in online holiday spending this November

2011-11-29 05:01:

Blog: eMarketer Webinar: Key Digital Trends for 2012

Please join us for this free webinar featuring eMarketer Principal Analysts David Hallerman, Debra Aho Williamson and Noah Elkin. To get you ready for the upcoming year, they’ll be covering [...]

2011-11-28 05:01:

Article: 2012 Trends: A Virtuous Circle of Technology and Content Adoption

Adoption of smartphones and tablets accelerates trend

2011-11-28 05:01:

Article: Retail Becomes Fastest-Growing Mobile Category

More than one-third of smartphone users access retail sites

2011-11-23 05:01:

Article: How Blogs Influence Purchases and Recommendations

Bloggers comment on brands and post to social media, expanding reach

2011-11-23 05:01:

Article: Travel Companies Must Take Online Reputation Management Seriously

Reputation is important for all brands, but online travel booking puts travel firms in a particularly bright spotlight

2011-11-23 05:01:

Blog: November 23, 2011: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so: The Wall Street Journal – ‘Cyber Monday’ Gains [...]

2011-11-22 05:01:

Article: Facebook Still Top Social Marketing Venue for SMBs

US small businesses socially savvy, but falling behind on mobile

2011-11-22 05:01:

Article: Canada Trails US in Online Ad Spending per Internet User

Double-digit increases in ad spending expected

2011-11-21 05:01:

Article: Social Gaming Extends to Younger Users

20-somethings now account for more social gamers

2011-11-21 05:01:

Article: One in Three Online Consumers to Use a Tablet by 2014

90 million Americans will use a tablet device in 2014

2011-11-18 05:01:

Article: P&G Learns Lessons from Ecommerce Effort

2011-11-18 05:01:

Article: Facebook Users Are Slow to ?Like? Brands and Retailers

Branded Facebook pages are ?liked? by only a minority of web users

2011-11-17 05:01:

Article: Case Study: AT&T Empowers Employees for B2B Social Engagement

Social media team focuses on proactive marketing and relationship-building

2011-11-17 05:01:

Article: Holiday Ecommerce Sales Are Looking Up

More online buyers spend more money online

2011-11-16 05:01:

Article: Minorities More Active on Mobile Web

Hispanic mobile users are nearly 17 percentage points more likely to use mobile web than whites

2011-11-16 05:01:

Article: How Ebook Lending Could Open Up New Marketing Opportunities

Kindle book lending could drive device ownership

2011-11-16 05:01:

Blog: eMarketer Webinar: B2B Lead Generation?Using Content to Acquire New Customers

For B2B marketers, keeping the sales pipeline stocked with quality leads is a never-ending task. Today, as buyers increasingly demand solutions as well as products, marketers need to attract customers [...]

2011-11-15 05:01:

Article: Virtual Goods Revenues Rise for Mobile Players

Casual desktop spending stalls

2011-11-15 05:01:

Article: Ads Must Act Fast To Engage College-Age Multitaskers

College students access two or more media at once, so ads must be quick and engaging

2011-11-14 05:01:

Article: Teen Girls Twice as Likely as Boys to Tweet

Girls ages 12 to 17 take to Twitter

2011-11-14 05:01:

Article: Do Marketers Feel Isolated from Industry Trends?

Marketers report trends like social media affect 'the industry,' but not their own organizations

2011-11-11 05:01:

Article: B2B Marketers Still Unsure about Social Media Strategies

Firms need more tools and technology to measure success

2011-11-11 05:01:

Article: Mobile Changes Mom?s Path to the Register

2011-11-11 05:01:

Blog: November 11, 2011: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so: The Financial Times – Yahoo, AOL and Microsoft [...]

2011-11-10 05:01:

Article: Fortune 500 Companies Have Room to Grow on Social

Many are using social sites and blogs, but usage has slowed in 2011

2011-11-10 05:01:

Article: How Well Do Companies Respond to Customer Complaints?

Many marketers still ignoring dissatisfied customers on social media

2011-11-09 05:01:

Article: US Hispanics More Receptive to Ads

Most successful ad creative celebrates cultural sensibilities

2011-11-09 05:01:

Article: Mobile Brings New Opportunities for Local Retailers

Mobile becomes a more important driver of in-store traffic

2011-11-08 05:01:

Article: High Mobile Usage in Russia, but Lagging Technology

Young consumers drive adoption of mobile internet, but barriers remain

2011-11-08 05:01:

Article: What Encourages Facebook Engagement?

Brands that include photos and calls to action see higher engagement rates with those posts

2011-11-07 05:01:

Article: What Twitter Users Think About the Brands They Follow

Followers are a loyal base of current customers

2011-11-07 05:01:

Article: Older Online Video Viewers More Responsive to Ads

Boomers? online video viewing on the rise

2011-11-04 05:01:

Article: Disney Sees Advertisers Flock to Mobile Rich Media and Video

2011-11-04 05:01:

Article: Publishers Optimistic About Online Video Ad Growth

Brands in favor of video even as cost is a concern for agencies

2011-11-03 05:01:

Article: Mobile Gaming Rises Rapidly Among Kids and Teens

Mobile gaming more than quadruples in two years

2011-11-03 05:01:

Article: B2Bs and B2Cs Diverge in Social Network Usage, Lead Gen Success

B2Bs much more divided on primary social network than B2Cs

2011-11-02 05:01:

Article: Facebook, Social Networks Get Greater Share of Online Ad Spend

Facebook to reap $7 of every $10 spent on social network advertising

2011-11-02 05:01:

Article: In-Store Buyers Influenced By Online Search

Generic search terms drive more retail purchases than branded ones

2011-11-01 05:01:

Article: UK Digital Ad Spending Sticks to Solid Growth

Online to make up nearly two-fifths of ad dollars by 2015

2011-11-01 05:01:

Article: Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide

Data and social media investment central to marketing strategy, programs

2011-11-01 05:01:

Blog: eMarketer Webinar: Perspectives on Digital Privacy?Marketers, Consumers, Feds

Where is the privacy debate going? How should advertisers, agencies, publishers and vendors deal with privacy concerns? What should your company be doing? Please join us for this free webinar [...]

2011-11-01 05:01:

Blog: eMarketer Webinar: What Every Marketer Needs to Know About Digital Privacy

Where is the privacy debate going? How should advertisers, agencies, publishers and vendors deal with privacy concerns? What should your company be doing? Please join us for this free webinar [...]

2011-10-31 05:01:

Article: Facebook?s New Features Annoy Teens

Bothered by changes, heaviest users exploring Google+

2011-10-31 05:01:

Article: Mobile Advertising Goes Mainstream

Mobile search, display spending surges in response to mobile web adoption

2011-10-28 06:01:

Article: To Reach Millennials, Be Facebook-Savvy, Device-Agnostic

And don't forget that utility is key to fostering engagement

2011-10-28 06:01:

Article: Agencies Report Clients Still Increasing Focus on Digital

Online advertising becoming as important as spot TV

2011-10-28 06:01:

Blog: October 28, 2011: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so: 10/23: The Wall Street Journal – Google, Private-Equity [...]

2011-10-27 06:01:

Article: Marketers Seek to Better Measure Social Media Success

Fan figures leave marketers at a loss when judging campaign effectiveness

2011-10-27 06:01:

Article: Real-Time Bidding Spending to Quadruple This Year

Dramatic growth in spending, but from a still-small base

2011-10-26 06:01:

Article: How Young, Urban Consumers Respond to Digital Marketing in China

Young consumers in China like receiving and sharing brand messages online

2011-10-26 06:01:

Article: When Consumers Tweet Complaints, Should Brands Respond?

Consumers view brands that respond via Twitter positively

2011-10-25 06:01:

Article: Online CPG Ads Increase In-Store Sales

Sales lift isn?t limited to the web

2011-10-25 06:01:

Article: Facebook Usage Beats TV During Work Hours

Boomers still prefer TV during workday

2011-10-24 06:01:

Article: Mobile Ad Effectiveness Helps Drive Investment

Will the novelty of mobile ads wear off, and with it, effectiveness?

2011-10-24 06:01:

Article: Personalized Online Video Ads Boost Branding

Internet users receptive to relevant ads

2011-10-21 06:01:

Article: Frequent Twitter Users Are More Likely to Click on Ads

High-level users of Twitter don?t get ?banner blindness?

2011-10-21 06:01:

Article: Centro?s Chief Takes Aim at Ad Targeting

Shawn Riegsecker Founder and President Centro

2011-10-20 06:01:

Article: Social Media Comes up Short for Agency Prospecting

Email, newsletters top online sources for online lead generation

2011-10-20 06:01:

Article: With Rise of Social, There?s a Game for Any Marketer

Wider demographics make new partnerships possible

2011-10-19 06:01:

Article: Tablet Owners Most Active in M-Commerce

More satisfying shopping experience via tablet may be a reason why

2011-10-19 06:01:

Article: Moms Continue Flocking to Facebook

More moms use Facebook, social networks than average internet users

2011-10-18 06:01:

Article: Top Marketers Look to Invest Big in Social Media

Companies are hiring, increasing spending and planning improvements for social media efforts

2011-10-18 06:01:

Article: Content Marketing Key to B2B Sales Funnel

Lead generation, nurture both benefit from content marketing

2011-10-17 06:01:

Article: Are Music Listeners Ready to Move to the Cloud?

Many consumers still want to own their tunes

2011-10-17 06:01:

Article: Hispanics Flock to the Web for Communication and Entertainment

The US Hispanic population is young, growing and online

2011-10-14 06:01:

Article: Samsung's Social Spending on the Rise

Kris Narayanan Vice President of Digital Marketing Samsung

2011-10-14 06:01:

Article: Mobile Coupons Pit Convenience Against Privacy for Some Consumers

Marketers have the opportunity to make trade-offs worth it for users

2011-10-14 06:01:

Blog: October 14, 2011: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured this week: 10/11: The Wall Street Journal – LocalResponse Raises $5 Million For Its [...]

2011-10-13 06:01:

Article: Weak Economy Can?t Spook Halloween Shoppers

Americans are spending more and participating at higher rates than in years past

2011-10-13 06:01:

Article: Mobile Shines Amid Rising Digital Ad Spending

Global ad spend expected to top $500B in 2011 despite woes in major markets

2011-10-12 06:01:

Article: Netflix and the Increasing Focus on Streaming Services

Company has ridden a rocky road toward a more cloud-based service

2011-10-12 06:01:

Article: Case Study: Hispanics Agree, ?Somos Muchos Toyota?

Automaker uses Facebook to make loyalty a source of pride

2011-10-11 06:01:

Article: Social Media Presence More Important Than Social Media Ads

Yet marketers have concerns with the communities they've built on social sites

2011-10-11 06:01:

Article: iPhone Gains Share Among Affluents, Women, Older Consumers

Females, people making over $100,000 per year now account for nearly half of iPhone users

2011-10-11 06:01:

Blog: eMarketer Webinar: Mobile Advertising and Marketing?Key Trends and Benchmarks

After a breakout year in 2010, mobile has earned a place at the marketing table and is increasingly becoming a staple of marketing campaigns. Even more than other channels, mobile [...]

2011-10-10 06:01:

Article: What Role Will Mobile Play This Holiday Season?

Smartphone and tablet owners plan holiday purchases on mobile devices

2011-10-10 06:01:

Article: Company Websites Top Source of B2B Leads

Better tracking is still needed to determine quality

2011-10-07 06:01:

Article: Daily Deal Program Deepens Loyalty for UK Mobile Network

Shaun Gregory Managing Director 02 Media

2011-10-07 06:01:

Article: What Do Facebook Users Expect from Brands?

Facebook users have both positive and negative expectations when ?liking? a brand

2011-10-07 06:01:

Blog: October 7, 2011: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured this week: 10/6: The Wall Street Journal – Fever Breaks for Facebook Shares The [...]

2011-10-06 06:01:

Article: Latin America Increasingly Choosing Facebook for Social Networking

Marketers looking to Latin America—especially outside Brazil—can bet web users will be on Facebook

2011-10-06 06:01:

Article: The Demographics of Social Gamers, at Home and On the Go

Who?s playing—and who?s paying?

2011-10-05 06:01:

Article: Social Network Ad Revenues to Reach $10 Billion Worldwide in 2013

LinkedIn ad revenues at $140.8 million this year

2011-10-05 06:01:

Article: What Smartphones Say About Their Users

Smartphone owners more apt to make a major purchase than the general population

2011-10-04 06:01:

Article: Smartphones, Mobile Internet Set Stage for Increased Mobile Ad Spend

Search, display gain share over messaging-based ads

2011-10-04 06:01:

Article: Incentives Give a Boost to Consumer Products Ads

Exchanging virtual currency or other value for ad views helps brands

2011-10-03 06:01:

Article: Search Engines Top Local News Sites for Community Information

Also top source for finding info about local businesses

2011-10-03 06:01:

Article: Lack of Trust, Relevancy Keep Consumers from Clicking Ads

Yet more than half click on or are influenced by online ads

2011-09-30 06:01:

Article: Marketo Gets Creative with B2B Content Marketing

Maria Pergolino Senior Director of Marketing Marketo

2011-09-30 06:01:

Article: Healthy H1 2011 Gains Put US Online Ad Spending on Track for Record Year

Spending nears $15 billion in 2011?s first six months

2011-09-29 06:01:

Article: Mobile and Social Commerce Create New Security Concerns for Consumers

Lower risks are associated with more familiar technologies

2011-09-29 06:01:

Blog: State Farm Mixes National and Local Efforts to Reach Hispanic Market

AN INTERVIEW WITH: Ed Gold Advertising Director State Farm Insurance State Farm ranks as the 10th largest advertiser in Hispanic media spending in the US, according to Kantar Media and [...]

2011-09-28 06:01:

Article: Gen Y Embraces Smaller Screens for TV and Online Video Viewing

Gen Y tunes in to mobile video four times more often than boomers

2011-09-28 06:01:

Article: Negative Buzz Gains Traction Among Web Users

Negative reviews increase in influence as consumers turn to more online sources of research

2011-09-28 06:01:

Article: Twitter Ad Revenues to Near $400 Million by 2013

This year, ad dollars expected to triple

2011-09-27 06:01:

Article: Mobile Wallets Move Closer to Reality

Marketers must get consumers on board

2011-09-27 06:01:

Article: How Facebook Brand Fans Interact Post ?Like?

Fans will ?like? and share content, but will also ?unlike? a brand if they aren?t happy

2011-09-27 06:01:

Blog: Case Study: Mayo Clinic Supports Patients Via Social Media

To enhance its growing social media presence, nonprofit medical practice and research group Mayo Clinic established a Center for Social Media in July 2010. Since launching the division, Mayo Clinic [...]

2011-09-27 06:01:

Blog: eMarketer Webinar: Reaching the Right Audience?Ad Targeting Trends

Even as audience targeting becomes central for marketers, content and context persist as valuable targeting methods. Please join us for this free webinar featuring eMarketer Principal Analyst David Hallerman as [...]

2011-09-26 06:01:

Article: Publishers Slow to Take Advantage of Mobile Sites

Device, OS fragmentation contribute to slow proliferation of mobile sites

2011-09-26 06:01:

Article: B2B Buyers Research Purchases on Multiple Screens

Peer advice, social networks and websites common purchase resources

2011-09-26 06:01:

Blog: Quick Stat: Facebook Display Ad Revenue Growth More Than Yahoo!, AOL, Microsoft an Google Combined

According to eMarketer data from January through June, Facebookâ??s share of US online display ad revenues will grow to 17.7% in 2011, up from a 12.2% share last year. Facebook [...]

2011-09-26 06:01:

Blog: Quick Stat: Facebook Display Ad Revenue Growth More Than Yahoo!, AOL, Microsoft and Google Combined

According to eMarketer data from January through June, Facebookâ??s share of US online display ad revenues will grow to 17.7% in 2011, up from a 12.2% share last year. Facebook [...]

2011-09-23 06:01:

Article: Starbucks Perks Up Mobile Payments Program

Adam Brotman VP and General Manager, Digital Ventures Starbucks Coffee Co.

2011-09-23 06:01:

Article: Who?s Using Tumblr?

Unique visitors to Tumblr have skyrocketed since May 2010

2011-09-23 06:01:

Blog: September 23, 2011: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured this week: 9/23: Associated Press – Questions and answers on the latest ‘New Facebook’ [...]

2011-09-22 06:01:

Article: Flash-Sale Emails Outperform Other Offers

When timeliness is key, email can be a strong traffic-driver

2011-09-22 06:01:

Article: How Many Apps Are Too Many?

80% of tablet apps are discovered through app stores

2011-09-22 06:01:

Blog: Quick Stat: Total Revenues at Facebook Will Reach $4.27 Billion This Year

Total revenues at Facebook, which include those from advertising as well as Facebook Credits and other sources, will reach $4.27 billion this year, eMarketer estimates. Thatâ??s more than twice as [...]

2011-09-21 06:01:

Article: Case Study: Geo-Targeted Shoppers Show Strong Purchase Intent

Mobile location-based offers boast high conversion, satisfaction rates

2011-09-20 06:01:

Article: Healthcare Marketing Goes Mobile

Health and pharma marketers can reach practitioners and patients on the go

2011-09-20 06:01:

Article: Facebook Dominant Social Network for SMBs

Wall posts, direct messages most effective tactics

2011-09-20 06:01:

Blog: Interview: Kraft Finds Food Means Love for Hispanic Moms

AN INTERVIEW WITH: Tania Cameron Senior Manager CRMâ??Hispanic Segment Kraft Foods Tania Cameron leads the planning and development for consumer relationship marketing in Kraft Foodsâ?? Hispanic segment, including the Comida [...]

2011-09-20 06:01:

Article: Facebook to Double Worldwide Ad Revenues This Year

Global ad revenues of $3.8 billion include $2.01 billion from US

2011-09-19 06:01:

Article: Affluents Cautious on Luxury Spending

High-income shoppers spending more time online

2011-09-19 06:01:

Article: Facebook and Twitter Gain Share in Brazil as Country Moves Beyond orkut

Facebook and Twitter are increasing in traction and buzz

2011-09-19 06:01:

Blog: Quick Stat: Online Video Will Account for 6.9% of Online Ads This Year

Videoâ??s share of the US online ad market will remain very small this yearâ??just 6.9%, according to eMarketer data from March and June. Online video will be merely 3.6% of [...]

2011-09-16 06:01:

Article: Hispanics? Digital Dexterity Defies Stereotypes

Marla Skiko EVP?Director of Digital Innovation SMG Multicultural

2011-09-16 06:01:

Article: Millennials More Comfortable with M-Commerce

Younger shoppers show different mobile behaviors

2011-09-16 06:01:

Blog: September 16, 2011: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured this week: 9/15: Wall Street Journal – Google Says Display Ad Spending Rises Sharply [...]

2011-09-15 06:01:

Article: Online Sports Viewers Gain Marketer Attention

A passionate fan base takes up viewing on PCs and mobile

2011-09-15 06:01:

Article: As Social Spending Rises, Which Metrics Are CMOs Focusing On?

Popular metrics include customer actions and behaviors, rather than financial numbers

2011-09-15 06:01:

Blog: Quick Stat: Time Spent on Mobile Equals That of Print

eMarketer CEO Geoff Ramsey kicked off the paidContent Advertising conference today with the latest trends in mobile advertising. In terms of the amount of time users spend with different media, [...]

2011-09-14 06:01:

Article: Android Gobbles Smartphone Share from BlackBerry to Beat iPhone

Google's mobile operating system gains 13 points against competitors

2011-09-14 06:01:

Article: How Men Share Purchase Recommendations

Facebook, texting are small but significant ways men share purchase preferences

2011-09-14 06:01:

Blog: Quick Stat: At Least 12% Growth Expected for Online Holiday Sales This Year

Ecommerce sales growth this holiday season will be similar to or even surpass last year, according to first-half 2011 online sales estimates and the consensus view of a panel of [...]

2011-09-13 06:01:

Article: Mobile Ads Six Times as Effective as Standard Banners

Channel, location, size and placement all matter for display ads

2011-09-13 06:01:

Article: Sites See Results from Social Sharing Buttons

More websites are adding sharing buttons, and can see up to seven times the mentions as a result

2011-09-13 06:01:

Blog: Online Video Roundup

Check out some of eMarketerâ??s latest coverage on online video. This is just a small portion of the digital insights eMarketer offers to clients through our Total Access subscription service. [...]

2011-09-12 06:01:

Article: Cautious Optimism for Holiday Season Spending

Online sales growth likely to reach double digits

2011-09-12 06:01:

Article: Email Marketing Metrics Show Slight Dip in Q2 2011

Open rate, CTR performance stay steady year-over-year

2011-09-12 06:01:

Blog: Quick Stat: 54.9% of US Adult Internet Users Watch TV Shows Online

Watching online video, from user-generated clips to premium content, is now a firmly entrenched habit among US internet users. Seeking out specific content such as a TV show is not [...]

2011-09-12 06:01:

Blog: Quick Stat: 54.9% of US Adult Online Video Viewers Watch TV Shows Online

Watching online video, from user-generated clips to premium content, is now a firmly entrenched habit among US internet users. Seeking out specific content such as a TV show is not [...]

2011-09-09 06:01:

Article: OfficeMax Adds Mobile to Its Couponing and Loyalty Schemes

Chris Duncan VP of Direct & Loyalty Marketing OfficeMax

2011-09-09 06:01:

Article: Age, Gender Affect Whether Consumers Will ?Like? an Ad

Older consumers will click on an ad, while younger ones go for the ?like?

2011-09-09 06:01:

Blog: September 9, 2011: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured this week: 9/9: SFGate.com â?? Twitterâ??s active flock reaches 100 million Twitter use is [...]

2011-09-08 06:01:

Article: Retail Email Does More to Direct Subscribers to Social Sites

Forward-to-a-friend is being replaced by links to online communities

2011-09-08 06:01:

Article: Mobile Video Uploads Hit Record High

Mobile video-sharing opens new doors for marketers

2011-09-08 06:01:

Blog: Quick Stat: Yahoo! to Bring in $3.46 Billion in Online Ad Revenues This Year

In light of Carol Bartz’ exit from Yahoo!, here’s a brief look at ad revenues at the top five ad-selling companies: Googleâ??s projected $16.53 billion net US ad revenues in [...]

2011-09-07 06:01:

Article: One in Ten Mobile Users Redeem Coupons

Usage to nearly double by 2013

2011-09-07 06:01:

Article: Who?s Using Question and Answer Sites?

Young, affluent web users flock to Quora

2011-09-07 06:01:

Blog: Tracking Mobile Coupons at the Shelf Is Cloroxâ??s Nirvana

AN INTERVIEW WITH : Tiffany Tan Senior Group Manager, Consumer and Shopper Promotions Clorox Co. Tiffany Tan is responsible for directing consumer and shopper promotions for Cloroxâ??s laundry and homecare [...]

2011-09-07 06:01:

Blog: Tracking Mobile Coupons at the Shelf Is Clorox?s Nirvana

AN INTERVIEW WITH : Tiffany Tan Senior Group Manager, Consumer and Shopper Promotions Clorox Co. Tiffany Tan is responsible for directing consumer and shopper promotions for Cloroxâ??s laundry and homecare [...]

2011-09-06 06:01:

Article: Images, Coupons Boost Local Search Ads

Searchers look for images and coupons from local business listings online

2011-09-06 06:01:

Article: Online Video Ads in Canada Lag US

Digital advertisers in Canada less willing to experiment with new format

2011-09-06 06:01:

Blog: Quick Stat: Advertisers Will Spend $500 Billion in 2011

The global advertising industry has rebounded more quickly from the worldwide recession than eMarketer and other analysts had anticipated. According to updated eMarketer data published in June, advertisers will spend [...]

2011-09-02 06:01:

Article: How Social Media Users Engage with Marketers on Twitter

Most users are on Twitter to communicate with friends, get news or be entertained. But brands are making an impact.

2011-09-02 06:01:

Article: Cellfire Eyes Targeting as the Ultimate Promise of Mobile Couponing

Paul Stanley Vice President of Marketing and Product Management Cellfire

2011-09-02 06:01:

Blog: September 2, 2011: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured this week: 9/1: WSJ.com – What Bubble? Googleâ??s Ex-China Chief Raises $180 Million for [...]

2011-09-01 06:01:

Article: Online Retailers Fail to Execute Good Customer Experience

Only half of customer experience professionals have a plan in place for measuring results

2011-09-01 06:01:

Article: LGBT Consumers Warm to Ads Targeted to Gays

Facebook and smartphones are among top channels for reaching this demographic

2011-09-01 06:01:

Blog: Q&As from Last Week?s Webinar: Buying Display Ad Inventory

View the PowerPoint deck from last week’s webinar, Buying Display Ad Inventory, below. View more presentations from eMarketer Thank you again to those of you who joined us for last [...]

2011-08-31 06:01:

Article: Smartphone Users Most Engaged with Ads While Shopping

Different mobile activities lead to different behaviors and engagement levels

2011-08-31 06:01:

Article: Consumers Demand Personalized Messaging Across All Verticals

Marketers turn to social media to meet their needs

2011-08-31 06:01:

Blog: eMarketer?s Top Picks, August 2011

In addition to the data and quantitative analysis in our reports, eMarketer writers and analysts speak to executives and experts at best-in-class brands and leading ad agencies to gather qualitative [...]

2011-08-30 06:01:

Article: Sizing the Mobile Payments Market

Dramatic growth ahead

2011-08-30 06:01:

Article: B2B Marketers Yet to Connect Financial Metrics to Marketing Campaigns

Greater ability to demonstrate efforts vs. financial impact of marketing programs

2011-08-30 06:01:

Blog: Quick Stat: US Entertainment Industry to Increase Online Ad Spending by 21.2% This Year

The US entertainment industry will spend $1.26 billion in online advertising this year, accounting for 4% of total online ad spending, according to eMarketer data published in July. Spending increased [...]

2011-08-29 06:01:

Article: How Younger Adults React to Brands on Social Networks

Do millennials really interact most with brands on social sites?

2011-08-29 06:01:

Article: Online Gaming Audience Defies Stereotypes

Audience demographics shift as new gaming possibilities open up in social and mobile

2011-08-26 06:01:

Article: How Valuable Are Social Media Sponsorships?

Blog posts and videos have the highest value for marketers

2011-08-26 06:01:

Article: Mobile Coupons Are Just One Tool for Local Businesses

Nancy Cook Vice President, New Media Business Development Valpak

2011-08-26 06:01:

Blog: August 26th, 2011: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured this week: 8/25: Adweek.com – Will New Apple Chief Mean Shift for Publishers? Apple, [...]

2011-08-25 06:01:

Article: Solid Ecommerce Spending Recovery Suggests Strong Holiday Season

Ecommerce continues on steady growth trajectory

2011-08-25 06:01:

Article: College Students: The Gadget Generation

College students own more technology and use more digital media than other consumers

2011-08-25 06:01:

Blog: Quick Stat: Apple Commands 30% of US Smartphone Market

eMarketer estimates that Apple will grab 30% share of the US smartphone market this year. Android will fall close behind with 28% share, after exploding from just 6% in 2009. [...]

2011-08-24 06:01:

Article: Millennials Willing to Offer Location for Relevant Content

Older consumers more concerned about privacy

2011-08-24 06:01:

Article: Two in Five Mobile Owners Use Internet on the Go

Almost 100 million consumers will be on the mobile web this year

2011-08-24 06:01:

Blog: Quick Stat: Smartphone Users Account for 38% of Mobile Phone Users

Smartphone penetration will reach 38% of mobile users and 28.8% of the overall population by the end of this year, according to new eMarketer data. The number of smartphone users [...]

2011-08-24 06:01:

Blog: eMarketer Webinar: What Retailers Need to Know About Online Holiday Shopping Behavior

Holiday season shoppers will rely heavily on the internet to help them find the best deals and procure popular items that run out of stock in stores. Please join us [...]

2011-08-23 06:01:

Article: Room for Improvement in Social Network Ad Engagement

Google+ may face attention problems similar to Facebook?s

2011-08-23 06:01:

Article: Gen Xers Are Online Media Kings

Demo uses more TV, online video and visits more ecommerce sites

2011-08-22 06:01:

Article: What Changing Social Media Usage Means for Marketers

Users continue shift from content creation to distribution

2011-08-22 06:01:

Article: Brands in Asia-Pacific Find Success Building Trust Online

Digital media drives interest in top brands among consumers in Asia-Pacific

2011-08-22 06:01:

Blog: Quick Stat: UK B2C Ecommerce Sales to Pass $100 Billion This Year

The UK has long dominated Western Europeâ??s ecommerce landscape, accounting for well over half of annual sales in the EU-5. This year, the UK is expected to see $102 billion [...]

2011-08-19 06:01:

Article: Focus on Fit Helps Brands Win in Online Gaming Space

Chris Miller EVP, Group Management Director, Digital Draftfcb Chicago

2011-08-19 06:01:

Article: Most Who Read Tweets Also Write Them

Nearly one in five web users have sent a tweet

2011-08-19 06:01:

Blog: August 19th, 2011: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured this week: 8/17: The Wall Street Journal – Query on Google’s Strategy Maybe Google’s [...]

2011-08-18 06:01:

Article: How Social Media Marketers Can Make the Most of Monitoring Tools

Campaign management tools and data can help marketers take action

2011-08-18 06:01:

Article: Online Coupons Boast High Redemption Rate

Digital promotions are slowly replacing weekly circulars, particularly among younger consumers

2011-08-18 06:01:

Blog: Quick Stat: Mobile Internet Users in Asia-Pacific to Double by 2015

eMarketer estimates that Asia-Pacific mobile internet users will nearly double from 623.3 million in 2011 to more than 1.22 billion in 2015. Asia-Pacific is economically diverse, but universally high mobile [...]

2011-08-17 06:01:

Blog: Case Study: Intuit?s Live Community Clicks with Taxpayers

In 2007, Intuit launched TurboTax Live Community, a site for users to get answers to their tax return questions. Accessed directly from the TurboTaxâ??s help center or from any TurboTax [...]

2011-08-17 06:01:

Article: How Moms Use Smartphones for Health Info

With mobile apps, moms maintain role as ?Chief Health Officer?

2011-08-17 06:01:

Article: Virtual Goods Purchases Rise for Certain Gamers

One-third of US gamers have bought virtual items and most will spend more on this content in 2011

2011-08-16 06:01:

Blog: Quick Stat: US Social Network Ad Revenues to Reach $3.08 Billion This Year

US marketers will spend $3.08 billion to advertise on social networking sites this year, according to eMarketer data published in January. Spending will be up 55% over the $1.99 billion [...]

2011-08-16 06:01:

Article: Case Study: Snack Brand Doubles Facebook ?Likes? Through Social Coupon

Viral sampling program expands social presence

2011-08-16 06:01:

Article: Consumers to Behavioral Advertisers: We Know You?re There

Internet users aware of online behavioral advertising activity and industry terms

2011-08-15 06:01:

Article: Western European Ecommerce Market Continues Strong Growth

The UK will no longer account for half of region's spending

2011-08-15 06:01:

Article: Retail, CPG Pour Most New Dollars into Online Ads

More than a third of new online ad spending this year will come from the two industries

2011-08-15 06:01:

Blog: Top 5 Promoted Tweets

Twitter is still experimenting with new ways to incorporate advertising into the site, but there is no shortage of brands willing to join them for the ride. These include Volkswagen, [...]

2011-08-12 06:01:

Article: Low Consumer Awareness and Other Challenges Inhibit Mobile Coupon Growth

Gary Lombardo Multichannel & Mobile Product Marketing Lead Demandware

2011-08-12 06:01:

Article: Social Media Advertisers Still Rely on Search for Budgets

Search marketers and their budgets play a role in social media programs

2011-08-12 06:01:

Blog: August 12th, 2011: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured this week: 8/12: WSJ.com – Game On for Google In a much-anticipated move, Google [...]

2011-08-11 06:01:

Article: Back-to-School Shoppers Use Mobile and Social for Bargains

Parents are still relying on coupons, comparison shopping and store brands to save money

2011-08-11 06:01:

Article: China to Become the No. 2 Ad Market in the World

China will surpass Japan in total media spending this year

2011-08-11 06:01:

Blog: Quick Stat: US Online Sales to Reach $188.1 Billion This Year

US online shopping dollars, excluding travel, digital downloads and event tickets, will exceed $188 billion this year, according to eMarketer data published in April. Growth will drop to 13.7%, resuming [...]

2011-08-10 06:01:

Article: Video, Search Ads Drive Most Action Among Affluents

Digital ads drive clicks and conversions among high-income web users

2011-08-10 06:01:

Article: Generations Divide over Mobile Devices

Boomers, Gen X and millennials display differing mobile device preferences

2011-08-09 06:01:

Article: Merchants Split on Groupon Satisfaction

Even when local merchants make money, many remain unhappy with deals

2011-08-09 06:01:

Article: Listening and Engaging on Social Media Yield Positive Results

Marketers demonstrate what metrics to use and how listening affects business

2011-08-09 06:01:

Blog: Case Study: RadioShack Tweets To Tempt Cycling Fans

Consumer electronics retailer RadioShack sponsors Team RadioShack riders in races around the world. For the Amgen Tour of California, held May 15â??22, RadioShack wanted to incorporate Promoted Products into its [...]

2011-08-09 06:01:

Blog: eMarketer Webinar: Buying Display Ad Inventory

Todayâ??s display ad buyer has to navigate an increasingly complex and crowded ad technology and publishing landscape, often with a dizzying array of decisions to make. Please join us for [...]

2011-08-08 06:01:

Article: Video Game Consoles Top Internet-Connected TV Device

Consoles connect TV viewers to online video

2011-08-08 06:01:

Article: Are Small Businesses Apathetic About Social Media?

Social media marketing is popular but not critical

2011-08-08 06:01:

Blog: Quick Stat: US Virtual Goods Revenues to Reach $653 Million This Year

According to eMarketer data from January 2011, the US virtual goods market is expected to generate $653 million in revenue this year, up 28% from 2010. The popularity of social [...]

2011-08-05 06:01:

Article: How Professionals Use LinkedIn

Most check the site several times a week, and use it for job searching, networking and hiring

2011-08-05 06:01:

Article: Vistaprint?s European Ecommerce Stays Local to Each Market

Sven Ripper VP Sales & Marketing—North & Central Europe Vistaprint Ltd.

2011-08-05 06:01:

Blog: August 5th, 2011: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured this week: 8/5: paidContent.com – How The Plunging Financial Markets Will Impact Ad Spending [...]

2011-08-04 06:01:

Article: Advertiser Interest in Android Lags Market

Brands continue to focus on marketing to iPhone owners

2011-08-04 06:01:

Article: Retailers Try to Monetize Social Media Outreach

More than half promote merchandise, but few can demonstrate monetization

2011-08-04 06:01:

Blog: Quick Stat: Android Users to Increase by 42% This Year

Android usage exploded in 2010, experiencing a 496% growth in users and obtaining 24% of the US smartphone market, according to eMarketer data published in June 2011. Android usage will [...]

2011-08-03 06:01:

Article: Hispanics Have Highest Tablet Adoption

Ereader penetration growth particularly pronounced

2011-08-03 06:01:

Article: Patients Get Social About Their Health

Healthcare marketers cautious while awaiting guidance from the FDA

2011-08-03 06:01:

Blog: How Volvo Targets Gen X Drivers

AN INTERVIEW WITH : Linda Gangeri Manager of National Advertising Volvo Cars In her role at Volvo, Linda Gangeri manages integrated marketing programs in both traditional and emerging media channels. [...]

2011-08-02 06:01:

Article: The Value of Organic Search Rankings

Search engine results pages evolve. Do clicks?

2011-08-02 06:01:

Article: Twitter Ad Platform Evolves Quickly

Still in-flux ad offerings attract many marketers

2011-08-02 06:01:

Blog: Quick Stat: 80% of Advertisers Renew Campaigns with Twitter

According to data compiled by eMarketer from Twitter, 80% of advertisers renew their campaigns with the social network. â??Twitter offers advertisers a chance to interact with fans in real time, [...]

2011-08-01 06:01:

Article: Advertisers Begin to Look Beyond Facebook and Twitter

Marketers plan to extend social media ad investments

2011-08-01 06:01:

Article: Mobile Users Expand Their Search Habits

More users searching more frequently, often for local content

2011-08-01 06:01:

Blog: eMarketer?s Top Picks, July 2011

TV is a focus in many of eMarketerâ??s recent reports. But thatâ??s not because digital is any less important. Indeed, digital is more important than ever. With a growth rate [...]

2011-07-29 06:01:

Article: Staples Brings ?Easy? to European Ecommerce

Peter Howard Senior Vice President Staples Europe

2011-07-29 06:01:

Article: Digital Moms Favor Informative Ads

Detailed digital advertising a good bet to reach mom demographic

2011-07-29 06:01:

Blog: July 29th, 2011: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured this week: 7/29: Chicago Tribune – Amazon wades into Chicago daily deals Groupon now [...]

2011-07-28 06:01:

Article: Reaching Local Customers on Native Social Networks

Some of the world?s largest emerging markets loyal to homegrown social sites

2011-07-28 06:01:

Article: Marketers Look to Boost Lead Gen, Customer Targeting

Sales collateral, packaging and direct marketing top budget list

2011-07-28 06:01:

Blog: Quick Stat: 47% of Online Consumers Will Redeem Digital Coupons This Year

In 2011, nearly half of all online consumers in the US will redeem digital coupons online or in a store, eMarketer forecasts. While the vast majority of coupons are still [...]

2011-07-27 06:01:

Article: Marketers Are On Board with Virtual Goods

Consumers around the world want branded virtual items

2011-07-27 06:01:

Article: Overseas Buyers Buoy US Ecommerce Sales

Domestic retailers reap rewards from outreach to international shoppers

2011-07-26 06:01:

Article: Brands and Consumers Create Value Together

Collaborating from idea generation to customer service

2011-07-26 06:01:

Article: Mobile Email Most Likely to Drive Purchase

Mobile email sways more consumers than ads or apps

2011-07-26 06:01:

Blog: Quick Stat: 72.6% of Internet Users Will Buy Online in 2011

More than seven out of 10 internet users are online buyers, and the gap is slowly narrowing. In 2011, 148 million US consumers ages 14 and older will make at [...]

2011-07-25 06:01:

Article: Options for Online Video Ad Viewers Lead to Greater Engagement

Interactive overlays, dismissible pre-roll offer greater engagement

2011-07-25 06:01:

Article: Media Planners Embrace Digital Out-of-Home

Newer outdoor ads drive more dollars from traditional to digital media

2011-07-25 06:01:

Blog: Case Study: Hallmark?s Customer-Created Cards Grow Engagement

Having celebrated its centennial anniversary in 2010, Hallmark is arguably the most recognizable American greeting card brand. Despite a long history, Hallmark is not completely bound by tradition. In November [...]

2011-07-22 06:01:

Article: Consumers Turn to AutoMD for Help Under the Hood

Brian Hafer VP of Marketing and Media Services

2011-07-22 06:01:

Article: Men Still Lead the Tablet Revolution

Women more likely to own ereaders

2011-07-22 06:01:

Blog: July 22nd, 2011: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured this week: 7/21: New York Times – Microsoft Posts a 30% Increase in Profit, [...]

2011-07-21 06:01:

Article: Advertisers Continue to Rely on Ad Network, Publisher Site Placements

More marketers investing in upfront ad buys than impression-level inventory

2011-07-21 06:01:

Article: Digital Budgets Shift from Print but Still Lag Behind Usage

Consumers spend much more time online than with print, but dollars don?t follow

2011-07-20 06:01:

Article: Executives Fail to Focus on Social Media Marketing Strategy

Recognizing its importance is not enough to make social strategy a reality

2011-07-20 06:01:

Article: Brands Go Head-to-Head in Competition for Search Terms

Keyword battles costly for brands

2011-07-19 06:01:

Blog: Report Roundup: International

Check out eMarketerâ??s latest international coverage. This is just a taste of the digital intelligence to which eMarketer clients have access. Learn more about becoming an eMarketer client here. Asia-Pacific [...]

2011-07-19 06:01:

Article: In-stream Online Video Boosts Brand Recall

Pre-, mid- and post-roll best video ads for brand marketers

2011-07-19 06:01:

Article: Consumers Split on Social Sign-on for Retail

Many find personalized features invasive

2011-07-19 06:01:

Blog: Quick Stat: Apple?s Share of US Smartphone Market to Reach 30% This Year

eMarketer estimates that after exploding from just 6% of the US smartphone market in 2009 to 24% in 2010, Android will continue to gain share through 2011, when 28% of [...]

2011-07-18 06:01:

Article: Children of Gen Xers Are Key Brand Influencers

Family affects Gen X shopping habits

2011-07-18 06:01:

Article: Do Daily Deals Encourage Repeat Business?

Companies are skeptical about the long-term payoff of daily deals

2011-07-15 06:01:

Article: eBay Motors? Auto Buyers Take App for a Spin

Steve Yankovich VP of Mobile eBay

2011-07-15 06:01:

Article: Advertisers Work to Integrate Mobile into Cross-Platform Campaigns

Most plan to integrate campaigns targeting mobile users into broader efforts

2011-07-15 06:01:

Blog: July 15, 2011 ? eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured this week: 7/11: Newsweek.com – Twitter Quitters Whatâ??s wrong at Twitter? A better question [...]

2011-07-14 06:01:

Article: Consumers Embrace Social Media for Brand Feedback

But still more likely to address complaints to brands more directly

2011-07-14 06:01:

Article: Asia-Pacific Consumers View Mobile as First Screen

Region holds 56% of worldwide mobile users

2011-07-14 06:01:

Blog: Quick Stat: 79.3 Million People Listen to Internet Radio Weekly

As music streaming service Spotify debuts in the US, here’s a brief look at the internet radio audience. eMarketer estimates 37.5% of US internet users ages 12 and up will [...]

2011-07-13 06:01:

Article: Click Rates Complicate Online Video Ad Metrics

General benchmarks nonexistent as CTR varies by industry, demographic and more

2011-07-13 06:01:

Article: Mobile Ads Outperform Standard Banners

Entertainment, retail industries have best mobile click rates

2011-07-13 06:01:

Blog: Challenges and Opportunities in the Display Ad Marketplace

Excerpted from Digital Impact: The Two Secrets to Online Marketing Success, by eMarketer CEO Geoff Ramsey and McCann Worldgroup EVP Vipin Mayar. If you look at the modern online ad [...]

2011-07-13 06:01:

Blog: eMarketer Webinar: Facebook Marketing?Strategies for Turning ?Likes? into Loyalty

For many businesses, having a Facebook page has become a near-essential part of their marketing arsenal. But now the question is: With thousands or even millions of “likes,” what’s next? [...]

2011-07-12 06:01:

Article: How Media Buyers Should Approach Display Campaigns

Multitude of sources can complicate media plans

2011-07-12 06:01:

Article: How Well Does Social Media Support SMB Customer Acquisition?

Small and medium-sized businesses look for new customers on social media

2011-07-12 06:01:

Blog: Quick Stat: Facebook Display Ad Revenue Growth Greater Than Yahoo!, AOL, Google and Microsoft Combined

eMarketer estimates Facebook’s share of US online display ad revenues will grow to 17.7% in 2011, up from a 12.2% share last year. Facebook is expected to see $978 million [...]

2011-07-12 06:01:

Blog: Quick Stat: Google Display Ad Revenues to Pass $1 Billion This Year

eMarketer estimates Facebook’s share of US online display ad revenues will grow to 17.7% in 2011, up from a 12.2% share last year. Facebook is expected to see $978 million [...]

2011-07-11 06:01:

Article: Mobile Social Media Usage Affects Shopping Habits

Consumers trust friends? opinions and access them on the go while shopping

2011-07-11 06:01:

Article: Tablets Show Content Monetization Potential

Advertising and paid content open doors for content publishers

2011-07-08 06:01:

Article: Aveda?s Online Employee Activism Helps Drive Brand Evangelism

Rachael Ostrom Executive Director of Consumer Engagement Aveda Corp.

2011-07-08 06:01:

Article: Shoppers Willing to Connect With Retailers on Facebook

Internet users follow retailers for more than just deals and discounts

2011-07-08 06:01:

Blog: July 8, 2011 ? eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured this week: 7/7: WSJ.com – Apple Adds Flexibility to IAds Apple is offering Madison [...]

2011-07-07 06:01:

Article: Maintaining Engagement on Large Facebook Pages

Boosting 'likes' and comments a balancing act as fan base grows

2011-07-07 06:01:

Article: Tablet Audience Leans Young, Wealthy

Ereader owners older, less likely to be male

2011-07-07 06:01:

Blog: Online Video?s Troubling Ad Equation: Less Transparancy Means Lower Cost

In making online video buying decisions, marketers face the choice of spending more and knowing where their ads are placed versus paying less when ads are matched with videos through [...]

2011-07-06 06:01:

Article: Cord-Cutting: Trend vs. Myth

Over-the-top solutions change video viewing habits

2011-07-06 06:01:

Article: How Brands Can Optimize Ad Buys for Safety, Efficacy

Content targeting depends on interplay of factors

2011-07-06 06:01:

Blog: TripIt Keeps Businesses and Travelers on the Same Page

AN INTERVIEW WITH: Scott Hintz VP of Business Development and Co-Founder TripIt Scott Hintz and co-founder Gregg Brockway started online travel management company TripIt in 2006. Hintz is currently VP [...]

2011-07-05 06:01:

Article: Search, Display Trends Push Online Ad Spend Past $31 Billion

Mobile, Facebook and Google contribute to spending growth

2011-07-05 06:01:

Article: Virtual Event Attendees Look for Information over Networking

Downloading content and viewing webcasts most common virtual event activities

2011-07-05 06:01:

Blog: eMarketer New York Meetup ? July 7th, 2011

eMarketer is bringing together people from brands, agencies, and all over the digital space for casual Meetups around the country. We had a great turnout earlier this month in Atlanta, [...]

2011-07-01 06:01:

Article: Google Identifies What Drives Auto Shoppers? Behavior

Kimberly Stonehouse Industry Development Manager Google

2011-07-01 06:01:

Article: Social Network Comments Fuel Offline Behavior

Comments on social sites about brands and products are encouraging users to take action

2011-07-01 06:01:

Blog: July 1, 2011 ? eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured this week: 7/1: Guardian.co.uk – US Federal Trade Commission reportedly investigates Twitter US consumer [...]

2011-06-30 06:01:

Article: National Advertisers Attracted to Local Trends

Large agencies say clients' interest in geotargeting on rise

2011-06-30 06:01:

Article: Customer Lifecycle Email Campaigns See Better Engagement

Welcome and post-purchase programs most common email campaigns

2011-06-30 06:01:

Blog: eMarketer?s Top Picks, June 2011

Media has been a major theme in eMarketerâ??s coverage over the last monthâ??through the lens of digital marketing, of course. A recent survey of marketing decision-makers by business development firm [...]

2011-06-29 06:01:

Article: Social Media Brings New Engagement to TV

Live-tweeting supports live viewing

2011-06-29 06:01:

Article: Mobile and Video Speak to Luxury Shoppers

Buyers of high-end goods are highly engaged with online visual and mobile tools

2011-06-29 06:01:

Blog: eMarketer CEO Releases Comprehensive Guide for Digital Marketers

eMarketer co-founder and CEO Geoff Ramsey and McCann Worldgroup EVP Vipin Mayar have released a new book for digital marketers and advertisers, Digital Impact: The Two Secrets to Online Marketing [...]

2011-06-28 06:01:

Blog: Quick Stat: US Social Gaming Revenues to Pass $1 Billion This Year

The rapid rise in popularity of social networking sites as a venue for casual gaming since Zynga released FarmVille in June 2009 will drive overall US social gaming revenues to [...]

2011-06-28 06:01:

Article: How Earned Media Boosts the Branding Effect of Paid Ads

Combination of earned and paid media boosts awareness, favorability and purchase intent

2011-06-28 06:01:

Article: The Seven Performance Metrics that Matter Most

Dealing with the performance measurement challenge

2011-06-27 06:01:

Article: Mobile Activities Rival PC for Smartphone Owners

Video viewing, social networking become common smartphone activities

2011-06-27 06:01:

Article: Search Engines Solidify Position as Source of Local Business Info

Some groups still turn to yellow pages first

2011-06-27 06:01:

Blog: Opportunity is in Original Content for Online Video Advertisers

While online video advertising spending increased by nearly 40 percent in 2010, and is expected to increase another 52.1% in 2011, the big opportunity for marketers is to create “useful” [...]

2011-06-24 06:01:

Article: How Shutterfly Integrates Campaign Objectives Across Channels

Katelyn Watson Senior Manager, Online Marketing Shutterfly

2011-06-24 06:01:

Article: Social Media Marketing Brings New Revenues, Customers

Social networks continue to prove their worth as a marketing channel

2011-06-24 06:01:

Blog: June 24, 2011 ? eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured this week: 6/24: Wall Street Journal – New Approach to Ads in Games As [...]

2011-06-23 06:01:

Article: Web Users Welcome Brands to Social Games

Players want discounts, loyalty program points as gaming rewards

2011-06-23 06:01:

Article: Poor Targeting Cuts Across Industries

Many verticals could improve marketing success with personalized communications

2011-06-22 06:01:

Article: Dads, Kids and Online Entertainment

Dads spend more time and money entertaining kids online

2011-06-22 06:01:

Article: The Divergent Demographics of Groupon and LivingSocial

Targets, advertising strategies vary

2011-06-22 06:01:

Blog: The Secrets Of Online Marketing Success: CMO.com Speaks with McCann Worldgroup EVP Vipin Mayar and eMarketer CEO Geoff Ramsey

Interview originally posted on CMO.com on March 16, 2011 eMarketer CEO Geoff Ramsey and McCann Worldgroup EVP Vipin Mayar recently sat down with Jeff Pundyk of CMO.com, to discuss their [...]

2011-06-22 06:01:

Blog: eMarketer Webinar: Best Practices for Email Marketing

Email is a prime activity among internet users of all ages, even as mobile and social usage grab the headlines. In reality, the rise of these newer platforms has actually [...]

2011-06-21 06:01:

Article: Consolidation of Online Ad Market Continues as Google Grabs More Share

Facebook becomes No. 3 ad-selling company in US

2011-06-21 06:01:

Article: Luring B2B Sales Leads With Content Marketing

Educational and informational content effective tools for B2B lead generation

2011-06-20 06:01:

Article: Mobile Social Networking Continues Strong Growth

Accelerating smartphone purchases helps category growth

2011-06-20 06:01:

Article: Facebook Display Revenues to Nearly Double This Year

Google also gains share

2011-06-20 06:01:

Blog: Quick Stat: Facebook to Grab 17.7% Share of US Display Ad Revenues This Year

Facebookâ??s share of US online display ad revenues will grow to 17.7 percent in 2011, up from a 12.2 percent share last year, according to eMarketer. US display advertising revenues [...]

2011-06-17 06:01:

Article: Search Agency Adds Display Expertise for a 'One-Two Punch'

Harrison Magun SVP, Paid Media and Analytics Covario

2011-06-17 06:01:

Article: More Brand Fans Say They?re Loyal Followers

Social media friends and followers still say they?re more likely to buy

2011-06-17 06:01:

Blog: June 17th, 2011: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured this week: 6/17: Forbes.com – What Digital Marketers Can Learn From Cooking Fried Chicken [...]

2011-06-16 06:01:

Article: Older Facebook Users Catching On to ?Liking? Brands

Users ages 55 and up increasingly likely to connect with companies

2011-06-16 06:01:

Article: Canada Edges Out US in Smartphone Penetration

More advanced devices means more access to mobile coupons, barcodes

2011-06-15 06:01:

Article: Growing Device Markets Mean Opportunities for Publishers, Marketers

Electronic books and periodicals have become a reality on new devices

2011-06-15 06:01:

Article: How to Encourage Mobile App Discovery and Usage

Marketers must ensure their apps are not only found and downloaded but kept, too

2011-06-15 06:01:

Blog: Quick Stat: 37.5% of US Internet Users Listen to Online Radio Weekly

eMarketer estimates 37.5% of US internet users ages 12 and up will listen to internet radioâ??including online streaming of terrestrial broadcasts and online-only radio stationsâ??or podcasts at least weekly this [...]

2011-06-14 06:01:

Article: Twitter Users Want Businesses to Answer Them

Companies that answer questions more attractive to users

2011-06-14 06:01:

Article: US Keeps Lead in Online Ad Spend, But Global Growth Quickens

Fast growth in Latin America and APAC still won?t approach US outlays

2011-06-14 06:01:

Blog: Geoff Ramsey & Vipin Mayar Predict Display Growth at 2011 IAB Innovation Days

eMarketer CEO Geoff Ramsey and McCann Worldgroup EVP Vipin Mayar predict 20 percent growth in online advertising, fast growth in display ads and the dynamic need for metrics, measurement, and [...]

2011-06-13 06:01:

Article: Case Study: Using TV Star Tweets to Engage Viewers

Fans have a new way to participate in the TV viewing experience

2011-06-13 06:01:

Article: Worldwide Ad Market Approaches $500 Billion

Spending online to surpass $100 billion by 2013

2011-06-13 06:01:

Blog: Quick Stat: Facebook to Reach 132.5 Million Users in the US This Year

eMarketer estimates 132.5 million people in the US will be using Facebook this year; by 2013, that number will increase to 152.1 million. This growth will be driven primarily by [...]

2011-06-10 06:01:

Article: P&G?s Panel of Women Helps Amplify Word-of-Mouth Marketing

Chris Laird CEO Tremor

2011-06-10 06:01:

Article: Twitter?s Awareness vs. Usage Problem

Despite growth, usage is still a niche activity

2011-06-10 06:01:

Blog: June 10th, 2011 : eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured this week: 6/10: Wall Street Journal – Google in Talks to Buy Online-Ad Firm [...]

2011-06-10 06:01:

Blog: June 10th, 2011: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured this week: 6/10: Wall Street Journal – Google in Talks to Buy Online-Ad Firm [...]

2011-06-09 06:01:

Article: Display on Trajectory to Surpass Search Ad Spending

Increasing focus on branding

2011-06-09 06:01:

Article: Young Children Consuming More Digital Media

Kids increasingly spending time with multiple online channels

2011-06-09 06:01:

Blog: Quick Stat: Myspace to See $184 Million in Ad Revenue This Year

As Myspace enters advance talks with an investor group, here’s a look at the social network’s advertising revenues. eMarketer estimates that ad spending on Myspace was $288 million in 2010, [...]

2011-06-08 06:01:

Article: US Online Ad Spend Poised to Grow 20% in 2011

Video remains fastest-growing format while search gains most new dollars

2011-06-08 06:01:

Article: Content Length Matters Most for Video Ad Completions

Longer-form content supports longer ads

2011-06-08 06:01:

Blog: Quick Stat: Search Will Account for 45.9% of Online Ad Spending in 2011

Online ad spending in the US is returning to pre-recession growth levels and is expected to reach $31.3 billion this year, a dramatic 20.2% increase over 2010 spending, according to [...]

2011-06-07 06:01:

Article: Experienced Social Media Marketers Add More Goals, Metrics

Marketers with more than a year?s social experience like Facebook less

2011-06-07 06:01:

Article: Groupon and the Online Deal Revolution

Digital coupons put a new spin on an old marketing tool

2011-06-07 06:01:

Blog: eMarketer Webinar: Secrets to Online Marketing Success

Please join us for this free webinar featuring eMarketer CEO Geoff Ramsey, co-author of the new book “Digital Impact: Two Secrets to Online Marketing Success,” as he outlines creative approaches [...]

2011-06-06 06:01:

Article: Social Marketing?s Benefits Rival Email for Small Businesses

Cost-effectiveness and ease of use boost adoption

2011-06-06 06:01:

Article: Interest Builds for Location-Based Services Beyond the Check-In

Nine in 10 mobile Wi-Fi users interested in location-aware tools

2011-06-03 06:01:

Article: Burt?s Bees Creates Buzz with One-to-One Social Media CRM

Melissa Sowry Content and Social Media Manager Burt?s Bees

2011-06-03 06:01:

Article: Display Ads Lift Branding Metrics

Rich media campaigns boost intent to recommend

2011-06-02 06:01:

Article: Incentives Motivate Moms to Refer Brands to Friends

Coupons and discounts among most popular

2011-06-02 06:01:

Article: Personalized Marketing Brings Rewards and Challenges

Difficulties in managing data hinder more personalized efforts

2011-06-02 06:01:

Blog: Quick Stat: 88.2 Million US Adults Will Redeem an Online Coupon This Year

Paying attention to Groupon’s IPO? eMarketer estimates that by the end of 2011, nearly half of US adult internet users, or 88.2 million people, will have redeemed an online coupon [...]

2011-06-02 06:01:

Blog: eMarketer?s Top Picks, May 2011

Our clients have told us that they would like to see more case studies and best practices to illustrate eMarketerâ??s digital trends and advertising spending analyses. Weâ??ve listened. One result [...]

2011-06-01 06:01:

Article: Online Coupons Reach Nearly Half of Web Users

88.2 million US adults will redeem an online coupon this year

2011-06-01 06:01:

Article: The State of Mobile ROI

A third of mobile marketers aren?t measuring success

2011-06-01 06:01:

Blog: Quick Stat: Traditional Media Ad Spending to Drop 0.9 Percent in 2011

After plunging by 18.5% in 2009, ad spending on traditional media is on a slow rebound. eMarketer estimates spending was up 2.1% in 2010, to $127.2 billion. But rather than [...]

2011-05-31 06:01:

Article: How Social Shoppers Share Local Deals

Social deal site users ages 25 to 44 share offers most

2011-05-31 06:01:

Article: Internet Radio Audience Gives Marketers More Targeting Opportunities

Web provides more ways to zero in on intended audience

2011-05-31 06:01:

Blog: 60 Leaders in 60 Minutes

eMarketer CEO Geoff Ramsey participated in last week’s M.Tech 2011 virtual microconference on ‘Defining the Frontier of Marketing Technology.’ Sixty leaders shared their most important takeaways on the rapidly converging [...]

2011-05-27 06:01:

Article: Unilever Keeps It Real for Dove Brands in Social Media

Robert Candelino Marketing Director, Personal Wash-US Unilever

2011-05-27 06:01:

Article: Mobile Users Warm Up to the Check-In

One in five smartphone users now check in

2011-05-26 06:01:

Article: How Moms of All Ages Use Smartphones for Shopping

As smartphones spread to older moms, where does usage stand?

2011-05-26 06:01:

Article: Companies Integrating Marketing Efforts, Questioning Effectiveness

Majority of companies align marketing programs; few believe efforts successful

2011-05-26 06:01:

Blog: Quick Stat: 53.5% of Internet Users Will Read Blogs This Year

According to eMarketer, the number of blog readers in the US will reach 122.6 million in 2011, representing 53.5% of internet users. eMarketerâ??s estimates of bloggers are limited to people [...]

2011-05-26 06:01:

Blog: eMarketer Executive View for Android Is Here

Today eMarketer launched its Executive View app for Android devices, rounding out a suite of apps that provide eMarketer reports and insights in a simple, easy-to-use mobile format. The launch [...]

2011-05-25 06:01:

Article: Sharp Growth in Ereader Penetration

More than 60% gain in the number of ereaders this year

2011-05-25 06:01:

Article: Men Make Purchasing Decisions Too

Coupon usage is high

2011-05-25 06:01:

Blog: Bank of America Qualifies Prospects with Integrated Marketing

AN INTERVIEW WITH: Aditya Bhasin Consumer Marketing Executive Bank of America Since joining Bank of America in 2004, Aditya Bhasin has managed consumer marketing for a variety of financial products, [...]

2011-05-24 06:01:

Article: What?s Next for LinkedIn?

Fast growth in key international markets

2011-05-24 06:01:

Article: Friend Recommendations Drive Local Business Visits

Google remains key tool for finding info

2011-05-23 06:01:

Article: For Small-Business Marketers, Are Fewer Channels Better?

Increased use of online formats might hurt effectiveness

2011-05-23 06:01:

Article: Tablets Beat Smartphones for Online Shopping, Buying

Tablet owners browse, research and buy more

2011-05-23 06:01:

Blog: Quick Stat: 72.8 Million People Will Be Playing Mobile Games This Year

According to eMarketer, 72.8 million people, or 23.2 percent of the US population, will play games on their mobile devices this year. eMarketerâ??s estimates exclude mobile users who play preinstalled [...]

2011-05-20 06:01:

Article: Why Best Buy Created an Ad-Supported Media Network for Its Video

Bill Anderson Vice President-Executive Creative Director Best Buy Media Network

2011-05-20 06:01:

Article: Traditional Media Ad Spending Plateaus

Spending will dip again this year after an uptick in 2010

2011-05-19 06:01:

Article: Financial Services Advertisers Shift Digital Focus

Video and mobile increase in importance as spending rebounds

2011-05-19 06:01:

Article: Facebook Success Beyond the 'Like'

Marketers must look beyond fan count to find real success

2011-05-19 06:01:

Blog: Drugstore.com Uses Industry Access to Boost Video Appeal

AN INTERVIEW WITH: Alison Jeske Senior Director of Marketing Services drugstore.com Alison Jeske leads the team at online retailer drugstore.com that develops new site features designed to offer personalized shopping [...]

2011-05-18 06:01:

Article: Young Affluents Ditch Traditional Media

Print readership still high among affluents overall

2011-05-18 06:01:

Article: What Marketers Can Learn from Consumers? Sharing Habits

Email is still the main way consumers share, but the content they share has lessons for marketers

2011-05-17 06:01:

Article: Case Study: How Aveda Avoided a Social Promotion Backlash

Using Facebook to drive trial and 'likes'

2011-05-17 06:01:

Article: Social and Mobile Take Off in the Corporate Travel World

Travelers carry over new technologies from personal to business life

2011-05-17 06:01:

Blog: eMarketer Webinar: Mobile, Social & Geolocation?Key Trends for Marketers

With the rapid growth in connected device penetration and the merging of consumers’ mobile and social networking behavior, marketers have new opportunities to reach their target audience in exciting, dynamic [...]

2011-05-17 06:01:

Blog: eMarketer Introduces Executive View for BlackBerry

eMarketer introduced its Executive View app for BlackBerry today, which provides eMarketer reports and insights in a simple, easy-to-use mobile application. The launch of the app coincides with the rapid [...]

2011-05-16 06:01:

Article: Do Women Bloggers Want to Work with Your Brand?

Marketers must be aware of blogger expectations to foster good relationships

2011-05-16 06:01:

Article: Effective Audience Targeting Leads to Bigger Display Budgets

Agencies, advertisers win additional display budget based on audience targeting effectiveness, reach

2011-05-16 06:01:

Blog: Quick Stat: Television Ad Spending Expected to Reach $60.5 Billion in 2011

Television advertising spending in the US has bounced back from the recession, having grown 9.7% to $59 billion in 2010. This year, TV ad spending is expected to increase an [...]

2011-05-13 06:01:

Article: Taco Bell Cracking Code on Young Men?s Digital World

Ronalee Zarate-Bayani Digital Lead-Brand Experience Taco Bell

2011-05-13 06:01:

Article: Display Budgets Make Room for Online Video

Dollars coming from banner ads, less so from TV

2011-05-12 06:01:

Article: Brands Shift Focus of Mobile Outreach

Agencies say more clients are interested in Android devices and SMS advertising

2011-05-12 06:01:

Article: To Boost Organic Clickthrough Rate, Look to Paid Search CPC

Increased organic listing rank on cheaper AdWords terms leads to higher clickthrough rate

2011-05-12 06:01:

Blog: Report Roundup: Mobile

Check out eMarketerâ??s lastest coverage of mobile advertising, usage and trends. This is just a taste of the digital intelligence eMarketer clients have access to. Learn more about becoming an [...]

2011-05-12 06:01:

Blog: Quick Stat: Google to Grab 43.5% Share of US Online Ad Revenues This Year

With its stronghold on search advertising, Google still dominates the overall US online ad market. eMarketer estimates Google’s share of overall US online advertising revenues will increase to 43.5% this [...]

2011-05-11 06:01:

Article: How Searches on Smartphones Fit in the Purchase Funnel

2011-05-11 06:01:

Article: The Digital World of Millennials

Young adults are the most connected consumers

2011-05-11 06:01:

Blog: Quick Stat: Magazines to See 9.5% Growth in Online Ad Revenues This Year

US online ad revenues at magazines are expected to grow 9.5% to $2.4 billion in 2011, while print revenues at magazines will fall 5.6% to $13.9 billion, according to eMarketer. [...]

2011-05-10 06:01:

Article: Why Do Affluent Consumers Connect with Brands on Social Networks?

Motivations differ from general population

2011-05-10 06:01:

Article: Most Internet Users Still Not Willing to Pay for Online News

Publishers have not shifted the dial on paid news content

2011-05-10 06:01:

Blog: Quick Stat: One in Four US Internet Users Will Be Social Gamers This Year

Nearly 62 million US internet users, or 27% of the online audience, will play social games at least once a month in 2011. That is a spectacular number considering that [...]

2011-05-09 06:01:

Article: Can Brands Maintain Engagement on Facebook?

?Likes? can go down as fan bases increase

2011-05-09 06:01:

Article: How to Create a Solid Email Marketing Program

93% of web users subscribe to permission-based email

2011-05-09 06:01:

Blog: Case Study: AstraZeneca Hosts First Twitter Chat

For AstraZeneca, one of the worldâ??s largest pharmaceutical companies, engaging in online social media requires careful footing and continuous regard for government regulation. As such, the American arm of the [...]

2011-05-06 06:01:

Article: Online Video for Retail Gains Sophistication

Craig Wax Chief Executive Officer Invodo

2011-05-06 06:01:

Article: Getting Consumers to Buy In to Geolocation Apps

Privacy a major obstacle for location-based marketing

2011-05-05 06:01:

Article: Do Digital-Only Agencies Need to Evolve?

Few marketers use digital-only shops, and many feel full-service agencies will win more digital work

2011-05-05 06:01:

Article: How Female Influencers Communicate Online

Psychographic breakdown indicates best targets for marketers

2011-05-05 06:01:

Blog: Integrating Search and Displayâ??Tactics for More Effective Advertising

Please join us for this free webinar featuring eMarketer Principal Analyst David Hallerman, who will discuss tactics for improving the way you buy, integrate and measure search and display advertising. [...]

2011-05-05 06:01:

Blog: Integrating Search and Display: Tactics for More Effective Advertising

Please join us for this free webinar featuring eMarketer Principal Analyst David Hallerman, who will discuss tactics for improving the way you buy, integrate and measure search and display advertising. [...]

2011-05-05 06:01:

Blog: eMarketer Webinar: Integrating Search and Display?Tactics for More Effective Advertising

Please join us for this free webinar featuring eMarketer Principal Analyst David Hallerman, who will discuss tactics for improving the way you buy, integrate and measure search and display advertising. [...]

2011-05-04 06:01:

Article: Mobile Barcodes Can Be a Powerful Tool Provided Marketers Add Value

Usage and awareness on the rise

2011-05-04 06:01:

Article: How to Avoid Overcounting Unique Users

Estimating cookie deletion activity provides clearer picture of reach

2011-05-04 06:01:

Blog: Quick Stat: Despite Growth in Q1, AOL?s Share of US Display Revenues Expected to Fall in 2011

In case youâ??re following AOLâ??s earnings this morning, here’s a brief look at the company’s share of the $10.1 billion US display ad market. Despite the company’s 11 percent increase [...]

2011-05-03 06:01:

Article: Social Media Marketing in Mobile-Oriented Countries

No. 2 country in Facebook users provides model for mobile-social marketing

2011-05-03 06:01:

Article: iPads Have Big Potential for Retailers

Tablets encourage new shopping experiences

2011-05-03 06:01:

Blog: Quick Stat: Bing Expected To See $1.47 Billion in Ad Revenue This Year

Search advertising revenues at Microsoft’s Bing grew 47.4% to $1.26 billion in 2010, eMarketer estimates. This year, growth at Bing won’t be quite as high, though eMarketer does expect Microsoft’s [...]

2011-05-02 06:01:

Article: Marketers Shift Primary SEO Metrics and Objectives

Marketers rely more heavily on SEO to increase website traffic

2011-05-02 06:01:

Article: Optimizing Social Media Pages for Search

Brands must ensure the content and conversations they create can be found

2011-05-02 06:01:

Blog: eMarketer?s Top Picks, April 2011

Along with our strong focus on social media, mobile, online advertising and demographics, retail ecommerce is a main focus of eMarketerâ??s coverage. The April 2011 report â??US Retail Ecommerce Forecast: [...]

2011-04-29 06:01:

Article: Making Search Metrics Work for the Long Term

Joshua Palau Vice President, Search Engine Marketing Razorfish

2011-04-29 06:01:

Article: How Retail Sites Can Make the Most of Video

2011-04-28 06:01:

Article: Facebook Becomes Top Choice for Social Sign-In

For the first time, Facebook overtook Google as the most popular network ID used to sign in to websites to share content

2011-04-28 06:01:

Article: Mobile Privacy, Security Now a Major Concern

Hot-button issues of the desktop web shifting to mobile

2011-04-27 06:01:

Article: Convenience Trumps Social Features for Online Video Viewers

Quick, easy viewing more important than social experience

2011-04-27 06:01:

Article: Marketers Walk a Fine Line with Environmental Claims

Consumers who feel misled will avoid brand in future

2011-04-26 06:01:

Article: Teens Slowly Increase Online Shopping

Internet a big influence for apparel shopping, though not a major destination

2011-04-26 06:01:

Article: Small Businesses Focus Social Efforts on Top Sites

Increased use of Facebook, Twitter, LinkedIn

2011-04-26 06:01:

Blog: Quick Stat: Facebook to Bring In $4.05 Billion in Ad Revenues This Year

What do you think of the new Facebook Deals? Will it compete with Google Offers and Groupon? Despite the social network’s rapid growth, Facebook is still seeking ways to expand [...]

2011-04-25 06:01:

Article: How Engaged Is Traffic from Social Sites?

Web users who follow links from social sites are less interested in their content

2011-04-25 06:01:

Article: Response Rates Vary by Web Email Provider

Those who open most don?t necessarily convert the most often

2011-04-25 06:01:

Blog: Citibank Ups Digital Engagement with Online Initiatives

A N I N T E R V I E W W I T H : Tracey Weber Managing Director of Internet and Mobile Citigroup Tracey Weber joined Citi in [...]

2011-04-22 06:01:

Article: Reaching the Hispanic Market Through Social Media

PR professionals think social media is important for reaching Hispanics, though less than half currently use it

2011-04-22 06:01:

Article: IGN Shares Best Practices for Reaching Young Men

Charlie Barrett Senior Vice President, Sales IGN Entertainment

2011-04-21 06:01:

Article: PPC Advertising Beyond Paid Search

Marketers turn to social media for PPC advertising

2011-04-21 06:01:

Article: Are Consumers Interested in Finding Deals on Social Sites?

Many web users like heading to Facebook for discounts, but some research suggests emails may be preferred—and more effective

2011-04-21 06:01:

Blog: Executive View for iPhone Takes Off

A few weeks ago eMarketer introduced Executive View, a new app for iPhone that provides essential digital marketing insights on the go, and already we’re seeing exciting usage rates and [...]

2011-04-21 06:01:

Blog: Quick Stat: Digital Newspaper Revenues to Grow 8.6% in 2011

Here are some figures to help put the New York Times’ earnings in context of US ad markets for digital and print newspaper advertising: Digital newspaper revenues are expected to [...]

2011-04-20 06:01:

Blog: Report Roundup: Social Media

Check out eMarketerâ??s lastest coverage of social media marketing, usage and trends. This is just a taste of the digital intelligence eMarketer clients have access to. Learn more about becoming [...]

2011-04-20 06:01:

Article: Advertisers Look for Better Online Video Metrics, Reach

Content producers and advertisers not always on the same page

2011-04-20 06:01:

Article: Tablets Quickly Become Major Home Entertainment Device

Most owners are using their PCs less

2011-04-19 06:01:

Article: Growing Mobile Ad Spending in BRIC

Mobile web usage, ad spend climb

2011-04-19 06:01:

Blog: Quick Stat: China to Spend Nearly Half a Billion on Mobile Ads This Year

Overall ad spending levels in India, Russia and Brazil are still low, but the Chinese market will see nearly half a billionâ??$448.7 millionâ??in mobile ad spending this year. Next year, [...]

2011-04-19 06:01:

Article: Online TV Revenues Up as Living Rooms Shift to Digital

Online ad growth fuels revenue increases for television over the web

2011-04-18 06:01:

Article: Surprising Growth for Standard Banner Ads

Plain old banner advertising eyed with renewed interest

2011-04-18 06:01:

Article: Retail Continues to Lead in Online Ad Spending

Consumer packaged goods industry ups its share of online spend

2011-04-18 06:01:

Blog: Case Study: Social Media Gives the UN a Friendlier Face

The United Nations Development Programme (UNDP) is the UNâ??s global development network, an organization that works on the challenges of democratic governance, poverty reduction, crisis prevention and recovery, and the [...]

2011-04-18 06:01:

Blog: Quick Stat: Twitter Expected to Hit $150 Million in Ad Revenues This Year

As Twitter is in talks to buy TweetDeck, here’s eMarketer’s outlook on the microblogging service’s ad revenue. Global advertising spending on Twitter reached an estimated $45 million in 2010, and [...]

2011-04-15 06:01:

Article: Audience Targeting, ROI Draw Advertisers to Digital Video

Audience and ROI both biggest draw and downside of online video advertising

2011-04-15 06:01:

Article: Zappos Embraces Continuous Iteration with iPad App

Ian Klassen Mobile Program Manager Zappos.com

2011-04-14 06:01:

Article: Travel Industry's Online Sales Rebound

Fees help overcome slowing penetration rate

2011-04-14 06:01:

Article: How Moms Keep Connected Using Smartphones

Moms with smartphones spend over 6 hours a day using mobile

2011-04-13 06:01:

Article: Uniting Search and Display for Stronger Results

Overcoming the challenges can bring efficiency and performance

2011-04-13 06:01:

Article: Case Study: Beauty Brand Attracts ?Likes? with Smart Cause Marketing

Charitable efforts and Facebook page both get a boost

2011-04-13 06:01:

Blog: Quick Stat: US Mobile Ad Spending Expected to Break $1 Billion This Year

US mobile ad spending is expected to break the $1 billion mark this year, up 48% from $743.1 million in 2010, according to eMarketer. eMarketer’s estimates include display (banner, rich [...]

2011-04-12 06:01:

Article: Subscribers Eager to Open Daily Deal Emails

Most read deal emails and newsletters every day

2011-04-12 06:01:

Article: Digital Radio Gains Ad Dollars as Usage Increases

Still only a fraction of spending on over-the-air broadcasts

2011-04-12 06:01:

Blog: eMarketer CEO Geoff Ramsey Receives Industry Achievement Award

We’re thrilled to announce that eMarketer co-founder and CEO Geoff Ramsey was honored with the Industry Achievement Award today at the ad:tech conference in San Francisco. “Thought leader, translator, counselor [...]

2011-04-11 06:01:

Article: Mobile Web Users in Western Europe to Double by 2015

And they're willing to interact with brands on their phones

2011-04-11 06:01:

Article: Posting Strategies that Encourage Engagement on Facebook

Companies should consider the day, time and content when writing posts.

2011-04-11 06:01:

Blog: Quick Stat: 132.5 Million People in the US Will Log In to Facebook Regularly This Year

Facebook usage has grown steadily in the past two years and will continue on a solid trajectory. eMarketer estimates that 132.5 million people in the US will be using the [...]

2011-04-08 06:01:

Article: Lands’ End iPad App a More Magazine-Like Experience

Kathy Neumann VP of Brand Marketing Lands’ End

2011-04-08 06:01:

Article: Sharing Content to Show Thought Leadership

But content creation can be time- and labor-intensive

2011-04-07 06:01:

Article: Mobile Ordering Makes Fast Food Faster

Casual restaurants can boost ordering efficiency for on-the-go customers

2011-04-07 06:01:

Article: Social Ads Spur Big Engagement Opportunities

Social activity ads outperform banners and rich media

2011-04-07 06:01:

Blog: Introducing Executive View for iPhone

Today eMarketer introduced Executive View for iPhone, a new app available exclusively to clients and designed to help them keep up with digital marketing, media and commerce trendsâ??anytime, anywhere. Executive [...]

2011-04-07 06:01:

Blog: eMarketer Webinar: Video Advertising Engagement?Trends for Marketers

Please join us for this free webinar featuring eMarketer Principal Analyst David Hallerman, who will help you navigate the video advertising market and show you how marketers are using video [...]

2011-04-06 06:01:

Article: Advertisers Demand More Audience Targeting Capabilities

Publishers must step up data offerings

2011-04-06 06:01:

Article: Is Mobile Video Viewing Taking Off?

More viewers, watching more content

2011-04-06 06:01:

Blog: Behind the Numbers: US Major Media Ad Spending

eMarketer’s major media ad spending projection is the result of a comprehensive analysis of myriad elements related to the ad spending market. We use both bottom-up and top-down approaches for [...]

2011-04-05 06:01:

Article: What Brand Marketers Expect from Social Media Followers

Brands place value on insights and loyalty, not spending

2011-04-05 06:01:

Article: Ecommerce Sales on Track for Healthy Growth

Online sales continue to outperform total retail

2011-04-04 06:01:

Article: Are Digital Marketers Ignoring Baby Boomers?

Boomers spend more time and money online than any other demographic

2011-04-04 06:01:

Article: Surprising Familiarity with QR Codes

Two-thirds have seen a mobile barcode

2011-04-04 06:01:

Blog: Quick Stat: Google?s Online Ad Market Share to Reach 43.5% This Year

As Google co-founder Larry Page replaces Eric Schmidt as CEO of the company today, here’s a look at Google’s ad market share: Googleâ??s solid revenue growth, supported by a rise [...]

2011-04-01 06:01:

Article: How to Tackle Attribution Analysis

Alan Osetek President Resolution Media

2011-04-01 06:01:

Article: Online Lures Local Ad Dollars

US local businesses look to search marketing, social media as they shift ad spending from offline to online

2011-04-01 06:01:

Blog: eMarketer in the News

Here are some of the top stories in which eMarketer data and analysis were featured this week: 3/31: The Wall Street Journal: Search for High-Growth Media Leads to Google It [...]

2011-03-31 06:01:

Article: Ad Dollars Still Not Following Online and Mobile Usage

Spending low compared to time spent with digital media

2011-03-31 06:01:

Article: Mobile Marketers Must Respond to Cultural Differences

Usage habits and preferences can vary country-to-country

2011-03-31 06:01:

Blog: Gains in Online Magazine & Newspaper Ad Spending Will Not Offset Print Losses

In conjunction with the TV and major media ad spending estimates we released Tuesday, here’s a closer look at eMarketer’s new US magazine and newspaper ad spending forecasts. In December [...]

2011-03-30 06:01:

Article: Mobile vs. Social: The Status of Marketing Integration

Email has best integration with mobile and social tactics

2011-03-30 06:01:

Article: A Look at LinkedIn Users

How many professionals are active users?

2011-03-30 06:01:

Blog: Quick Stat: US Magazine Print Ad Revenues Fell 5% in 2010

US print ad revenues for magazines fell to $14.7 billion in 2010, down 5% from $15.5 billion in 2009, according to eMarketer. Print ad revenues will sink another 5.6% this [...]

2011-03-29 06:01:

Article: Product Recommendations Remain Low on Social Networks

Old-fashioned conversation still fosters the most word-of-mouth

2011-03-29 06:01:

Article: TV Ad Spending Largely Unaffected by Growth Online

Digital?s increased spending won?t be at the expense of television

2011-03-29 06:01:

Blog: Quick Stat: US Television Ad Spending Grew 9.7% in 2010

Last year, TV advertising spending in the US grew 9.7% to $59 billion, and its steadying share of overall US advertising revenues suggests TV has been largely unaffected by the [...]

2011-03-28 06:01:

Article: SMBs Turn to Social Before Search

Social media is the top online marketing channel for small businesses after company websites

2011-03-28 06:01:

Article: What Do TV-Social Media Multitaskers Talk About?

More concerned with themselves than with the content

2011-03-25 05:01:

Article: Pepsi Innovates with Social Media Metrics

Shiv Singh Head of Digital PepsiCo Beverages America

2011-03-25 05:01:

Article: Top Mobile Shopping Activities of US Smartphone Users

Making a purchase is not one of them

2011-03-24 05:01:

Article: Case Study: How BlackBerry Used Online Video to Engage Young Men

Leveraging mobile to drive video views

2011-03-24 05:01:

Article: Media Content Drives Tablet Purchase Intent

Half of those familiar with tablets and ereaders plan to purchase one in the next year

2011-03-24 05:01:

Blog: Quick Stat: Three in Four US Households Will Be Online Next Year

US households with internet service including broadband and dial-up will total 85.7 million in 2011, according to eMarketer. By the end of 2012, 89 million people–or 75% of total US [...]

2011-03-23 05:01:

Article: What Will Online News Paywalls Mean for Advertisers?

User reactions to fee-based content models could affect advertising on news sites

2011-03-23 05:01:

Article: Facebook?s Diversification Drives Continued Growth

Site evolves into all-purpose web destination for messaging, video-sharing, gaming and more

2011-03-23 05:01:

Blog: Quick Stat: Yahoo!?s Share of Search Ad Market to Fall to 8.1% This Year

Paying attention to Yahoo!’s real-time search update? Here’s some relevant eMarketer data: Yahoo!’s share of the $12.37 billion US search advertising market fell to 10.4% in 2010, down from 13.7% [...]

2011-03-22 05:01:

Article: A Look at the True Twitter Audience

Not as large as many optimistic estimates

2011-03-22 05:01:

Article: Internet Users Rally Around Causes

Instead of isolating, the internet brings people together

2011-03-22 05:01:

Blog: Starbucks Infuses Gift Cards with Social Media

AN INTERVIEW WITH: Ryan Records Director of the Starbucks Card Starbucks Last year, customers loaded more than $1.5 billion onto Starbucks gift cards. As the coffee company increased its presence [...]

2011-03-21 05:01:

Article: PR Pros Use Social Media More Effectively

Both ad and PR agencies see social media revenue growing in 2011

2011-03-21 05:01:

Article: Mobile Travel Planners Offer Marketers Growing Target

Nearly a third of smartphone users will research travel plans via mobile this year

2011-03-21 05:01:

Blog: Report Roundup: Demographics

Check out eMarketer’s latest demographic coverage, which spans every age group and their activity online. eMarketer clients have access to these reports and hundreds more, easily searchable in our unique [...]

2011-03-18 05:01:

Article: Days of Double-Digit Growth in Social Network Users Are Over

Reaching a saturation point in some age groups

2011-03-18 05:01:

Article: How Karmaloop Uses Multimedia for Cutting-Edge Cool

Giovannah Chiu Marketing Director Karmaloop

2011-03-18 05:01:

Blog: Stat of the Day: Daily Deal Site Revenues to Reach $1.25 Billion This Year

Consumer spending on deal-a-day offers is poised to reach $1.25 billion in the US this year, according to a March 2011 forecast by BIA/Kelsey. The firm expects revenues for daily [...]

2011-03-17 05:01:

Article: Healthy Growth for Ecommerce as Retail Continues Shift to Web

Growth rates to taper off as online retail matures

2011-03-17 05:01:

Article: Cord Cutting May Be Overhyped

Internet users aren?t canceling their cable for online TV

2011-03-16 05:01:

Article: A Bright Future for Daily Deal Sites

Optimistic scenario puts sales at $6 billion by 2015

2011-03-16 05:01:

Article: Search and Social Together Aid Online Shoppers

Online buyers rely on a healthy mix of search and social media throughout the purchasing process

2011-03-16 05:01:

Blog: Stat of the Day: US Online Auto Ad Spending to Rise 14% This Year

To convert more browsers into buyers, auto marketers are revving up their online ad spending. eMarketer estimates that online automotive advertising, including spending by manufacturers, dealer associations and dealers, will [...]

2011-03-16 05:01:

Article: UK Facebook Audience Hits 30 Million

Phenomenal growth rates will be music to the ears of advertisers and publishers

2011-03-15 05:01:

Article: Are Location-Based Shopping Apps Catching On?

shopkick says yes

2011-03-15 05:01:

Article: Photo-Sharing Trends Encourage Marketers

As consumers, and particularly women, share photos through new networks, marketers aren?t far behind

2011-03-14 05:01:

Article: Spanish-Speaking Hispanics Embrace Online Video

A closer look at this Hispanic digital divide

2011-03-14 05:01:

Article: Long-Tail Websites Boost Ad Efficiency

Placements on smaller, niche sites increase response to ads

2011-03-14 05:01:

Blog: Stat of the Day: Advertising Online Surpassed Newspapers in 2010

If you haven’t yet checked out the findings from the study released today by the Pew Research Center’s Project for Excellence in Journalism, take a look. The study, which cites [...]

2011-03-14 05:01:

Blog: eMarketer Webinar: The Future of US Retail Ecommerce

Please join us for this free webinar featuring eMarketer Principal Analyst Jeffrey Grau, and learn about eMarketer’s new US retail ecommerce forecast, which predicts online retail developments over the next [...]

2011-03-11 05:01:

Article: Baby Boomers: Neglected by Marketers

Lori Bitter President and CEO Continuum Crew

2011-03-11 05:01:

Article: The Advertiser-Agency Gap in Digital Spending Priorities

Clients and agencies also disagree about their success at measuring ROI

2011-03-10 05:01:

Article: Real-Time Bidding Grows Among Advertisers, Agencies and Publishers

Advertisers and agencies will continue to invest in real-time bidding in 2011

2011-03-10 05:01:

Article: More Marketers Move Toward Engagement on Social Media

Brands are moving from simply being present on social networks to taking a more active role on the sites

2011-03-09 05:01:

Article: Search Behavior Shines Spotlight on Organic Results

Paid search ads tend to be overlooked

2011-03-09 05:01:

Article: Automotive Online Ad Spending Revs Up

US auto industry will spend $3.24 billion online this year

2011-03-09 05:01:

Blog: Stat of the Day: AOL?s Share of Online Ad Revenues To Slip 2.8% in 2011

In light of looming layoffs at AOL, here are some quick stats about the restructuring media company: AOL’s share of overall US online ad revenues decreased to 3.4% in 2010, [...]

2011-03-08 05:01:

Article: How Financial Services Advertisers Can Get the Most from Online Display Campaigns

Rich media engages users beyond the first impression

2011-03-08 05:01:

Article: Inbound Marketing Channels More Cost-Effective

Blogs and social media generate cheapest leads

2011-03-08 05:01:

Blog: Report Roundup: Consumers & Ecommerce

eMarketer is expanding our ecommerce coverage. Here’s a brief review of our latest reports: Teen Girls: Always on a Social Shopping Mission Teen girls are intrepid social shoppers who eagerly [...]

2011-03-07 05:01:

Article: Mobile Web Experience Frustrates Heaviest Users

Size and speed are the biggest concerns for the top mobile web users

2011-03-07 05:01:

Article: Small Businesses Doubled Use of Twitter in 2010

Nearly one in five SMBs use Twitter for local marketing efforts

2011-03-04 05:01:

Article: Media Usage and Shopping Habits of Teens

Tech-savvy and social

2011-03-04 05:01:

Article: Ford Blends Digital with Branded Content

Scott Kelly Digital Marketing Manager Ford Motor Company

2011-03-03 05:01:

Article: In-Banner Video Sees Slip in View-to-Completion Rates

Latest findings highlight decrease in view-to-completion rate across ad unit sizes

2011-03-03 05:01:

Article: Increasing Digital Exposure for America?s Biggest Spenders: Grandparents

Grandparents are a large and influential consumer segment

2011-03-02 05:01:

Article: High Satisfaction Rates Support a Bright Future for Tablets

More than two-thirds of owners are happy with the internet experience on the devices

2011-03-02 05:01:

Article: The State of Social Networking in Western Europe

More than half of the region?s internet users will visit social networks this year

2011-03-02 05:01:

Blog: Stat of the Day: Apple to take 78% of global tablet market share in 2011

With regard to Apple’s announcement today, consider this: eMarketer estimates worldwide iPad sales will reach 34 million units in 2011, capturing 78% of the global tablet market. Overall tablet sales [...]

2011-03-01 05:01:

Article: Google and Yahoo! Still Take More Overall Online Ad Dollars

Net ad revenues at top 5 sites up 20.5%

2011-03-01 05:01:

Article: Facebook to Surpass Yahoo! in Display Ad Revenues This Year

More than one in five US display dollars will go to the social network

2011-03-01 05:01:

Blog: Stat of the Day: Bing Not Making a Dent in Google?s Share of Search Revenues

Despite rapid gains by Microsoft’s Bing, Google’s share of the $13.59 billion US search advertising market will continue to grow in 2011, according to data released today by eMarketer. The [...]

2011-03-01 05:01:

Blog: eMarketer is Hiring

We are currently looking for digitally savvy candidates to fill the following positions. Interested in joining our New York team? Writer/Analyst: Mobile Advertising/Marketing, Devices and Commerce Are you a superb [...]

2011-02-28 05:01:

Article: Social Media Is Not Killing Email

Email remains the top choice for marketing communications among all age groups

2011-02-28 05:01:

Article: Consumers Continue Switch to Online Banking

Concerns remain about the privacy and security of online transactions

2011-02-28 05:01:

Blog: Stat of the Day: Mobile Ad Spending to Reach $1.1 Billion in 2011

In the spirit of AT&T’s just-announced location-based advertising program, ShopAlerts, today’s stat of the day focuses on the small but growing US mobile advertising market. eMarketer estimates spending on US [...]

2011-02-25 05:01:

Article: Online Shopping Is Entertainment to Teen Girls

Catherine Moellering Executive Vice President Tobe

2011-02-25 05:01:

Article: How Well Is Social Media Fitting into the Marketing Mix?

Budgets are rising, but integrating social media into overall strategies is still a challenge

2011-02-24 05:01:

Article: Facebook Reaches Majority of US Web Users

Fewer than one in 10 online adults use Twitter

2011-02-24 05:01:

Article: How Marketers Can Benefit from Video Ad Engagement

Engagement crucial in this high-cost medium

2011-02-24 05:01:

Blog: Fewer Than 20 Million US Adults Used Twitter At Least Monthly in 2010

Although Twitter’s growth rates continue to rise, relatively few online Americans use the microblogging service. According to new estimates by eMarketer, 16.4 million US adults, or 9% of the adult [...]

2011-02-23 05:01:

Article: Crowdsourcing Adds Value to Corporate Responsibility Efforts

In addition to offering new perspectives, crowdsourcing can build engagement and find nontraditional sources for opinions

2011-02-23 05:01:

Article: US Retailers Help Boost Canadian Ecommerce

Domestic retailers get a push toward digital

2011-02-22 05:01:

Article: Mobile Payments Take Hold Around the World

Transactions will total nearly $1 trillion by 2014

2011-02-22 05:01:

Article: B2B Sites See Big Rise in LinkedIn Logins

LinkedIn lets web users separate the business side of social

2011-02-22 05:01:

Blog: Stat of the Day: Canada Retail Ecommerce to Reach $30.9 Billion in 2015

Retail ecommerce spending in Canada is beginning to catch up with the US. In 2011, spending is expected to reach $18.5 billion, a 12% increase from 2010. By 2015, online [...]

2011-02-18 05:01:

Article: Auto Dealers Start Shifting Ad Money to Internet

Duncan Scarry Owner Moore & Scarry Advertising

2011-02-18 05:01:

Article: Who Gives the Most Trusted Recommendations?

?People like me? vs. the experts

2011-02-17 05:01:

Article: Targeting Boosts Low Facebook Click Rates

How much do low average clickthroughs matter for marketers?

2011-02-17 05:01:

Article: Earned Media to See Spending Increases this Year

Brand marketers and agencies look to different tactics

2011-02-17 05:01:

Blog: Stat of the Day: 68.2% of US Internet Audience Are Online Video Viewers

In 2011, 68.2% of US internet users, or 158.1 million people, will be watching video online at least once a month. By 2015, 76% of the internet audience, or 195.5 [...]

2011-02-16 05:01:

Article: The Differences Between Mobile and Tablet Advertising

Consumer attitudes differ across mobile devices

2011-02-16 05:01:

Article: Seniors Slowly Shift to Digital

Internet penetration rising faster than average

2011-02-15 05:01:

Article: How Retailers Can Make Video Efforts More Effective

More videos, more visible

2011-02-15 05:01:

Article: In China, Social Networks Drive Conversation

265 million social network users this year

2011-02-14 05:01:

Article: Keeping Customers Loyal with Targeted Email

Loyalty programs more effective than average

2011-02-14 05:01:

Article: Multiscreen Viewing Habits on the Rise

Convenience and connectivity drive new behaviors

2011-02-11 05:01:

Article: Young Men Lead Location-Based Service Adoption

Privacy concerns less of a problem for males

2011-02-11 05:01:

Article: Carnival?s Facebook Effort Engages First-Timers

Stephanie Leavitt Senior Manager, Online Experience & Operations Carnival Cruise Lines

2011-02-10 05:01:

Article: The Future of Smart Mobile Devices

Increasing ownership leads to increasing opportunities

2011-02-10 05:01:

Article: Advertisers: Reach Timeshifted Viewers with Online Video

On-demand nature of online video affords greater flexibility

2011-02-09 05:01:

Article: Connecting with Kids Online

The playground goes virtual

2011-02-09 05:01:

Article: How to Combat Abandonment with Social Sign-On

Requiring separate registration hurts conversion and engagement

2011-02-08 05:01:

Article: Dramatic Difference in Approach to Social Media Metrics

Measurement will look more toward the bottom line

2011-02-08 05:01:

Article: Big Opportunities Behind Online Health Research

80% of online Americans are health info seekers

2011-02-07 05:01:

Article: New Data on Attitudes Toward Targeting

86% would manage targeting through a centralized tool

2011-02-07 05:01:

Article: Best Practices for Mobile Retail Strategy

Efforts should address each stage of the purchase funnel

2011-02-07 05:01:

Blog: eMarketer Webinar: Smart Devices: Phones, Tablets & More?Opportunities for Marketers

Please join us for this free webinar featuring eMarketer Principal Analyst Noah Elkin, and learn where marketers can find opportunities to reach the new breed of mobile consumer. Speaker: Noah Elkin, [...]

2011-02-04 05:01:

Article: How Do Your Social Media Monitoring Efforts Stack Up?

Most companies rely on search alerts

2011-02-04 05:01:

Article: Guarantees Matter Both Online and Offline

Ken Hittel Vice President, Corporate Internet New York Life Insurance Company

2011-02-03 05:01:

Article: What Obstacles Are Preventing Greater Digital Investments?

Still room to grow in digital

2011-02-03 05:01:

Article: Dads Say Ads Don?t Speak to Them

Marketers? love affair with moms leaves fathers behind

2011-02-02 05:01:

Article: Social Network Ad Revenues Rising Worldwide

Social network advertising increasing share of online advertising

2011-02-02 05:01:

Article: Marketers Struggle to Measure Integrated Search and Display Programs

Technology, resources biggest hurdles to measuring combined search and display efforts

2011-02-02 05:01:

Blog: Stat of the Day: Online Ad Spending Grows 15.9% in Q4 2010 Over Prior Year

Following AOL’s earnings today? While the company’s advertising revenues in Q4 of 2010 fell 29% year-over-year, eMarketer estimates the overall online advertising market grew 15.9% to $7.25 billion in the [...]

2011-02-02 05:01:

Blog: Key Digital Trends for 2011

Despite the weather, we had a great turn out at eMarketer’s client breakfast yesterday morning. Thanks to all those who attended! For those who missed it, here’s an excerpt from [...]

2011-02-01 05:01:

Article: Consumers Eager for Mobile Shopping Adoption

Mobile could be more popular than desktop web

2011-02-01 05:01:

Article: Where Are Social Media Marketers Seeing the Most Success?

It may surprise you, but the answer isn?t Facebook

2011-02-01 05:01:

Article: Q&A Site Quora Blazes New Social Frontier

2011-01-31 05:01:

Article: Consumers Expect Mobile Ads to Inform

Providing information and relevance are top qualities

2011-01-31 05:01:

Article: Figuring Out the Best Fit for Online Video

How marketers can make the most of the fastest-growing digital ad format

2011-01-28 05:01:

Article: What Makes Facebook Fan Pages Successful?

Engagement, interest and constant connection keep fans coming back on Facebook

2011-01-28 05:01:

Article: Steve Madden Sees Mobile Web as Value-Add

Andrew Koven President of Ecommerce and Customer Experience Steve Madden Ltd.

2011-01-27 05:01:

Article: Who Will Win the Android vs. iPhone Race?

Google?s mobile OS will be on top by year-end 2012

2011-01-27 05:01:

Article: Brand Values Yield Clues to Social Media Influence

Not all target audiences are created equal

2011-01-26 05:01:

Article: Online Communities Are a Winner for Women

Females find niche communities more valuable than sites like Facebook

2011-01-26 05:01:

Article: Social Network Users Are Satisfied with Privacy Options

78% of users think privacy settings keep them safe

2011-01-25 05:01:

Article: How Marketers Can Experiment with Social Games

Sizeable audience spells opportunity

2011-01-25 05:01:

Article: Website and Email Critical B2B Investments

Time-tested online media to see budget increases

2011-01-24 05:01:

Article: Twitter Ad Revenues to Soar This Year

Marketers will spend $150 million on the service in 2011

2011-01-24 05:01:

Article: iPad Ad ?Wow Factor? Boosts Purchase Intent

Placements on the tablet device garner more positive attitudes toward advertisers

2011-01-21 05:01:

Article: Nationwide Explores Emerging Online Tactics

Shawn Morton Director, Mobile, Social and Emerging Media Nationwide Insurance

2011-01-21 05:01:

Article: Who Recalls the Most Mobile Ads?

Black mobile web users have highest recall rates

2011-01-20 05:01:

Article: Are Impersonal Messages Hurting Your Online Marketing?

Marketers who fail to segment and target their messages may be at risk

2011-01-20 05:01:

Article: SMBs Look to Facebook and LinkedIn for Lead Generation

Social networks helpful for several SMB marketing objectives

2011-01-19 05:01:

Article: Parents of Young Children Prime for Social Marketing

Life stage a critical factor

2011-01-19 05:01:

Article: Insurance Marketing Gets a Digital Makeover

Personal service remains important

2011-01-18 05:01:

Article: In-App Purchases Become Major Mobile Revenue Stream

Revenue streams shift as app market matures

2011-01-18 05:01:

Article: Facebook Drives US Social Network Ad Spending Past $3 Billion in 2011

Social network advertising to account for 10.8% of online market

2011-01-17 05:01:

Blog: Behind eMarketer?s Social Gamer Numbers

eMarketer expects the number of US social gamers to grow to 68.7 million in 2012, from 53 million in 2010. That represents 29.5% growth over two years and, coincidentally, 29% [...]

2011-01-14 05:01:

Article: Social Media Strategists Look Hard at ROI this Year

Marketers must begin to seriously evaluate their programs and focus on internal education

2011-01-14 05:01:

Article: Insurers Slowly Move to the Web

Michael Costonis Executive Director, Insurance, North America Accenture

2011-01-13 05:01:

Article: Marketing to Shoppers at Every Touchpoint

Brands and retailers must target consumers pre-shop, in-store and post-shop

2011-01-13 05:01:

Article: Who Looks for News Online and on TV?

Web is no longer playing catch-up among young adults

2011-01-12 05:01:

Article: Social Gaming Market to Surpass $1 Billion

Revenues up 27.7% this year

2011-01-12 05:01:

Article: How Mainstream Are Mobile Apps?

Audience is still largely male, young and affluent

2011-01-12 05:01:

Blog: Mobile Ecommerce Investments to Pay Off in 2011

In 2010, mobile shopping activity began to have a noticeable influence on ecommerce sales. The momentum culminated in a coming out party during the holiday season. Consumers discovered that mobile [...]

2011-01-11 05:01:

Article: Why Location Is About More than the Check-In

The marketing opportunity in location-based services

2011-01-11 05:01:

Article: The Demographics of Social Shopping Sites

Many consumers unaware of the category

2011-01-11 05:01:

Blog: CES Roundup: 4G Smartphonesâ??Bigger, Fasterâ?¦Better?

The 2011 Consumer Electronics Show (CES), which wrapped up this week in Las Vegas, saw the introduction of a slew of tablets, suggesting that 2011 will at be the year [...]

2011-01-11 05:01:

Blog: In the â??Year of the Tabletâ?? What Do Marketers Need to Know?

The theme of the Consumer Electronics Show was ‘The Year of the Tablet,’ and more than 80 were introduced at the show. In this cacophony of device debuts, whatâ??s most [...]

2011-01-11 05:01:

Blog: CES Roundup: 4G Smartphones?Bigger, Faster ? Better?

The 2011 Consumer Electronics Show (CES), which wrapped up this week in Las Vegas, saw the introduction of a slew of tablets, suggesting that 2011 will at be the year [...]

2011-01-11 05:01:

Blog: In the ?Year of the Tablet? What Do Marketers Need to Know?

The theme of the Consumer Electronics Show was ‘The Year of the Tablet,’ and more than 80 were introduced at the show. In this cacophony of device debuts, whatâ??s most [...]

2011-01-11 05:01:

Blog: CES Roundup: 4G Smartphones?Bigger, Faster?Better?

The 2011 Consumer Electronics Show (CES), which wrapped up this week in Las Vegas, saw the introduction of a slew of tablets, suggesting that 2011 will at be the year [...]

2011-01-10 05:01:

Article: Rapid Growth Ahead for Mobile Game Ad Spending

Tenfold increase by 2015

2011-01-10 05:01:

Article: What Makes for a Compelling Corporate Blog?

Marketers say engagement is key

2011-01-10 05:01:

Blog: Analyst Q&A: Behavioral Targeting Is an Issue of Control

Consumers have been complaining more loudly than ever about privacy issues and the Federal Trade Commission has even proposed a do-not-track mechanism, which would halt marketersâ?? ability to follow consumers [...]

2011-01-10 05:01:

Blog: Is Facebook Really No. 1?

With all the discussion about Facebookâ??s worth and potential in the face of Goldman Sachs’ $450 million investment, a lot of data has been tossed about regarding Facebookâ??s size and [...]

2011-01-07 05:01:

Article: Room for Growth in Market for Real-Time Bidding

Display ads make up bulk of available inventory

2011-01-07 05:01:

Article: Mobile as Critical In-Store Conduit

Katie Grisko Web Strategy Manager for Animal Supplies Petco

2011-01-06 05:01:

Article: The Future of Social Shopping

Going beyond the Facebook fan page

2011-01-06 05:01:

Article: Digital Convergence in the Multicultural Home

Hispanics most interested in multiplatform viewing devices

2011-01-06 05:01:

Blog: eMarketer Webinar: Social Media Outlook for 2011

Please join us for this free webinar featuring eMarketer Principal Analyst Debra Aho Williamson, who will highlight key social media trends for 2011 and provide a preview of eMarketerâ??s latest [...]

2011-01-06 05:01:

Blog: The Facebook/Goldman Deal: What Does It Mean For Marketers?

What does Goldman Sachsâ?? $450 million investment in Facebook mean for marketers? Put bluntly, itâ??s a wake-up call. If companies are not already marketing on Facebook, theyâ??d better start. The obvious [...]

2011-01-05 05:01:

Article: The Evolution of Twitter Usage

More users sharing more info—and more tweets

2011-01-05 05:01:

Article: Men Are More Open to Online Tracking

More likely to have a good impression of a product from targeted ads

2011-01-04 05:01:

Article: How Online Video Can Reach the Business Audience

Even busy executives want to do more than just read on the web

2011-01-04 05:01:

Article: Untapped Potential for Mobile Loyalty Programs

Interest is high, but few brands take loyalty to mobile devices

2011-01-03 05:01:

Article: Online Ad Spending Set to Break Records

New peaks in spending each year through 2014

2011-01-03 05:01:

Article: Paying for Online Content as Popular as Ecommerce

Two-thirds of web users have paid for digital content

2011-01-03 05:01:

Blog: How Retailers Can Make Flash Sales Work For Them

Itâ??s not surprising that leaders in the flash sales arena claim that they know the business best. As Greg Bettinelli, SVP of marketing at HauteLook.com told eMarketer, â??What we do [...]

2010-12-30 05:01:

Article: How Tweens, Teens and Parents Decide What to Buy

Teens more influential with parents and more reliant on web for information

2010-12-30 05:01:

Article: Walgreens Embraces Mobile as Key to Multichannel Success

Abhi Dhar Chief Technology Officer, Divisional VP Walgreens

2010-12-29 05:01:

Article: B2B Possibilities for Mobile

Business-oriented apps and m-commerce on the rise

2010-12-29 05:01:

Article: Following Japan?s Lead on Social Games

Will the mobile+social+gaming craze catch on in the US?

2010-12-28 05:01:

Article: Can Consumers Learn to Love Behavioral Targeting?

Public opinion remains heavily against tailored ads

2010-12-28 05:01:

Article: Trends in Consumers? Time Spent with Media

Lisa E. Phillips—Senior Analyst

2010-12-28 05:01:

Blog: Social Networks Will Change Ways People Give to Charity

Nonprofit organizations are increasing using social media as part of their day-to-day business objectives including for fundraising and marketing, and 2011 will be a milestone year for this sector. The recent [...]

2010-12-27 05:01:

Article: Email, Social Media to See More Marketing Dollars in 2011

Two channels that increasingly go hand in hand

2010-12-27 05:01:

Article: Canada Tops US in Online Video Engagement

Greater frequency and more passalongs than viewers in the UK and US

2010-12-27 05:01:

Blog: Marketers Spending More on Social Media for the Wrong Reasons

Companies will spend more than ever on social media marketing in 2011, but some businesses are boosting budgets for entirely the wrong reasons. In my new report â??Social Media in the [...]

2010-12-23 05:01:

Article: A Look at Facebook?s Foray into Location-Based Services

Emily White Senior Director of Local Facebook

2010-12-23 05:01:

Article: Who Relies Most on Smartphones for Shopping?

Women, young people and ethnic minorities will do most mobile shopping

2010-12-23 05:01:

Blog: Digital News Platforms Still Present Opportunity For Marketers

The news may be unpredictable, but its appeal to consumers is not: 92% of consumers use multiple platforms to get news on a typical day, according to the Pew Research [...]

2010-12-22 05:01:

Article: Department Stores Take Digital Out-of-Home Marketing to New Heights

Digital technology dresses up holiday windows

2010-12-22 05:01:

Article: iPad Ads Engage Magazine Readers

Video ads are readers? favorite

2010-12-21 05:01:

Article: Online Ad Spend Surpasses Newspapers

A milestone for advertising on the internet

2010-12-21 05:01:

Article: Resources Are Now a Big Issue for Social Media Marketers

Lack of sufficient time and resources worse than lack of strategy or objectives

2010-12-21 05:01:

Blog: What Facebook Has in Store for Its ?Places? and ?Deals? Features

AN INTERVIEW WITH: Emily White Senior Director of Local Facebook Emily White joined Facebook in September 2010. She leads the companyâ??s product, sales and marketing efforts to engage with local businesses and users. White [...]

2010-12-20 05:01:

Article: Word-of-Mouth Has Greatest Effect on Moms

Most likely to take action after brand conversations

2010-12-20 05:01:

Article: How Travelers Use Social Media

Using the social web before, during and after travel

2010-12-20 05:01:

Blog: The Web Passes Newspapers in Ad Spending For First Time

Advertisers will spend more on internet ads in 2010 than newspaper ads for the first time, according to new estimates by eMarketer. Online ad spending will grow 13.9% to $25.8 billion [...]

2010-12-17 05:01:

Article: Discover Gives Customers Reason to Buy Online

Larisa Drake VP of Brand Communications Discover

2010-12-17 05:01:

Article: UK Social Network Ad Spending to Double by 2012

Half of UK online population now social network users

2010-12-17 05:01:

Blog: Postponed â??Google Taxâ?? Lets Big US Firms Off the Hook, For Now

A much-debated tax on internet advertising in France took a big step toward approval on Monday, December 13, only to be withdrawn two days laterâ??and big US companies breathed a [...]

2010-12-17 05:01:

Blog: Postponed ?Google Tax? Lets Big US Firms Off the Hook, For Now

A much-debated tax on internet advertising in France took a big step toward approval on Monday, December 13, only to be withdrawn two days laterâ??and big US companies breathed a [...]

2010-12-16 05:01:

Article: What Tablets Can Do for Marketers

Opportunity for immersive experiences

2010-12-16 05:01:

Article: Marketing to Seniors with Online Health Information

Aging internet population will send more older users searching for health info

2010-12-16 05:01:

Blog: What the Tron iAd Means for the Future of Tablet Advertising

When Apple introduced its iAd platform back in April, it promised to raise the bar for rich media mobile display advertising. To show off the platformâ??s capabilities, Apple demonstrated [...]

2010-12-15 05:01:

Article: What Shoppers Want from Retail Apps

Ending consumer frustration with m-commerce offerings

2010-12-15 05:01:

Article: Are Consumers Ready to ?Friend? Financial Firms?

Socializing for antisocial industries

2010-12-15 05:01:

Blog: Time Spent Watching TV Still Tops Internet

The average adult still spends far more time watching television than on the internet, according to new analysis by eMarketer. The firm reports that in 2010 the average adult spent about [...]

2010-12-14 05:01:

Article: Harnessing the Value of the Digital News Audience

For publishers and for marketers

2010-12-14 05:01:

Article: Marketers Buy In to Promoted Tweets

Twitter?s ad formats mature and grow

2010-12-14 05:01:

Blog: A Shopperâ??s Take: What Retailers Can Learn From Grouponâ??s Shortcomings

Grouponâ??s quick success has spawned dozens of copycat daily deal sites, but will these sites continue to flourish? Only if marketers become savvier to the new breed of consumer in [...]

2010-12-14 05:01:

Blog: A Shopper?s Take: What Retailers Can Learn From Groupon?s Shortcomings

Grouponâ??s quick success has spawned dozens of copycat daily deal sites, but will these sites continue to flourish? Only if marketers become savvier to the new breed of consumer in [...]

2010-12-13 05:01:

Article: How to Build a Better Banner Ad

Lisa E. Phillips—Senior Analyst

2010-12-13 05:01:

Article: Social Media Is Greater Marketing Priority for Small Businesses

Facebook is now third most important marketing tactic

2010-12-13 05:01:

Blog: Inside Twitterâ??s ?100 Million New Members? Number

How many users does Twitter really have? There are two different statistical snapshots. Last week, Twitter announced that it added 100 million new accounts so far in 2010. Thatâ??s a staggering [...]

2010-12-13 05:01:

Blog: Inside Twitter?s ?100 Million New Members? Number

How many users does Twitter really have? There are two different statistical snapshots. Last week, Twitter announced that it added 100 million new accounts so far in 2010. Thatâ??s a staggering [...]

2010-12-10 05:01:

Article: American Express Targets New Demographic with ZYNC

Mary Hines VP, ZYNC Product Marketing American Express

2010-12-10 05:01:

Article: Daily Deals Are All the Rage This Holiday Season

Consumers want to save money, buy unique gifts, and give back

2010-12-10 05:01:

Blog: Tablet Madness Can Inspire iAd Addiction

iPads and other tablets are poised to outsell e-readers, netbooks and desktop consumers, the opportunity for advertisers is wide open.

2010-12-09 05:01:

Article: How Many Marketers Are Using Social Media?

Nearly three-quarters this year

2010-12-09 05:01:

Article: iPad Sales to More Than Double Next Year

127% growth forecast for iPad units sold in 2011

2010-12-09 05:01:

Blog: Promises, Promises: Will Online Video Ads Deliver This Year?

Online video advertising is finally making an impact on the digital space. Of the $28.5 billion that eMarketer predicts will be spent online next year, video advertising—as it hits [...]

2010-12-08 05:01:

Article: Display Spending Begins to Catch Up with Search

Focus on branding helps display start to close the gap

2010-12-08 05:01:

Article: Local Mobile Ad Spending to Continue Dramatic Growth

Local mobile spend to surpass $2 billion by 2014

2010-12-08 05:01:

Blog: Case Study: InterContinental Places Its Card in Community Hands

With 52 million members, InterContinental Hotels Groupâ??s (IHG) loyalty program, Priority Club Rewards, enables guests to earn points when checking in at nearly all IHGâ??s 4,500 hotels worldwide. The Priority [...]

2010-12-08 05:01:

Blog: Case Study: Using Online Community to Crowdsource Customer Loyalty Strategy

With 52 million members, InterContinental Hotels Groupâ??s (IHG) loyalty program, Priority Club Rewards, enables guests to earn points when checking in at nearly all IHGâ??s 4,500 hotels worldwide. The Priority [...]

2010-12-07 05:01:

Article: Flash-Sales Sites Light Up Ecommerce

Not just for luxury goods anymore

2010-12-07 05:01:

Article: Most Marketers Shift Toward Branded Content

Majority consider it a tool for education

2010-12-06 05:01:

Article: Online Ad Spend Continues Double-Digit Growth

Large brand marketers and SMBs are major contributors to ongoing increases

2010-12-06 05:01:

Article: Big Jump in Social Media for Holiday Marketing

Three-quarters will market on social sites this holiday season

2010-12-03 05:01:

Article: Kraft Transforms Digital Marketing into Shopper Marketing at Retail

Mary Sagripanti Senior Director, Integrated Shopper Marketing Kraft Foods

2010-12-03 05:01:

Article: Younger and Younger, More Kids Are Online

Lisa E. Phillips—Senior Analyst

2010-12-03 05:01:

Blog: Analyst Q&A: Do Not Track Is a No-Go

With the Federal Trade Commission proposal for an online do-not-track mechanism and members of Congress putting out their own PR on the issue, I asked eMarketer’s principal analyst and social [...]

2010-12-02 05:01:

Article: 2011 Trends: Major Mobile Promise in Europe

Mobile display ad spending to rise more than fivefold in EU-5

2010-12-02 05:01:

Article: Consumers Believe in Positive Word-of-Mouth

Good news about brand buzz

2010-12-01 05:01:

Article: 2011 Trends: Content Marketing Is Critical

Geoff Ramsey—CEO, Co-Founder

2010-12-01 05:01:

Article: Getting Bulk Emails to Perform Like Targeted Campaigns

Friends-and-family emails can bring high performance to whole lists

2010-12-01 05:01:

Blog: eMarketer Webinar: Key Digital Trends for 2011

Please join us for this free webinar featuring eMarketer Principal Analysts Noah Elkin, David Hallerman and Debra Aho Williamson.       Speakers: Noah Elkin, David Hallerman and Debra Aho Williamson What: Key [...]

2010-12-01 05:01:

Blog: Next Year Your Phone Could Be Your Wallet

2010 promises to be the first year mobile shopping becomes widespread. Consumers in greater numbers are using their mobile devices to assist in in-store shopping, from browsing retailer websites to [...]

2010-11-30 05:01:

Article: 2011 Trends: Future of Online Ad Buys

Developments in real-time bidding and audience targeting

2010-11-30 05:01:

Article: Is Social Media Marketing Integration Years Away?

Sophisticated integration can take a lot of experience

2010-11-30 05:01:

Blog: Mixed Tidings for UK Ad Spending

Recent weeks have brought a raft of estimates and forecasts for UK advertising spending in 2010 and 2011. For digital media, the news is excellent; for traditional channels, more sobering. Spending [...]

2010-11-30 05:01:

Blog: Do Holiday Cyber Sales Predict Holiday Bonanza?

Cyber 5â??the five days from Thanksgiving to cyber Mondayâ??have hit record sales. Online sales for the Cyber 5 grew 26% over the same period in 2009, for the customers active with [...]

2010-11-29 05:01:

Article: 2011 Trends: Census Highlights Demographic Shifts

Future growth in the digital population will come from minority audiences

2010-11-29 05:01:

Article: Canadians Say Yes to Social Media

Nearly 60% of internet users visit social networks monthly

2010-11-29 05:01:

Blog: Cyber Monday Is Dead, Long Live Online Shopping All Thanksgiving Weekend

Today, Cyber Monday—once the biggest online shopping day of the year—may be losing much of its punch. Seduced by retailersâ?? irresistible deals, shoppers didnâ??t wait until Monday to buy online, [...]

2010-11-24 05:01:

Article: Why Social Media Is Top Priority for Search Marketers

Social will be at the center of SEO and PPC campaigns

2010-11-24 05:01:

Article: Inside Intel?s Social Media Strategy

Kathleen Malone Senior Manager, Social Media Strategist Intel

2010-11-23 05:01:

Article: Leveraging Best Practices for Social Media

Achieving social media marketing goals, whatever your level of participation

2010-11-23 05:01:

Article: Consumers to Retailers: Improve Your Mobile Sites

More than half of consumers more likely to purchase from a retailer with a mobile site

2010-11-23 05:01:

Blog: Google Boutiques: Right Trend, Wrong Approach

With Thanksgiving weekend expected to be among the biggest online shopping times ever, several fashion- and shopping-related websites have been making headlines, blending online shopping with more interactive experiences. But [...]

2010-11-22 05:01:

Article: Don?t Create an App for Apps? Sake

Three-quarters of mobile app users expect major brands to have an app

2010-11-22 05:01:

Article: Understanding How New Moms Share

Word-of-mouth, often shared online, is most trusted source

2010-11-21 05:01:

Blog: Shopkick App Lands Big Fish: Target and The Wet Seal

Shopkick, the location-based mobile rewards app, appears to be gaining momentum as the holiday shopping season cranks up, recently signing up Target and The Wet Seal. They are the latest [...]

2010-11-19 05:01:

Article: To Ramp Up Marketing Efforts, GM Puts Social in Front Seat

Christopher Barger Global Director of Social Media General Motors

2010-11-19 05:01:

Article: Does Social Media Marketing Make Sense for the Smallest Businesses?

Small businesses unsure about reaching audience on social sites

2010-11-18 05:01:

Article: Could Brands Improve Their Outreach to Bloggers?

Many say they are not respected by brands

2010-11-18 05:01:

Article: UK Consumers Are Doing More Online, More Often, With More Devices

Broadband access high, mobile web usage rising

2010-11-18 05:01:

Blog: Will Yahoo!â??s New Partnerships Help Rebuild Its Brand?

The same week Google introduced its local recommendation service Hotpot and Facebook announced its new messaging platform, Yahoo! said it formed partnerships with online gaming company Zynga and several coupon [...]

2010-11-17 05:01:

Article: Bright Picture for US Online Holiday Sales

eMarketer forecasts a 14.3% increase

2010-11-17 05:01:

Article: How to Influence Teen Girls Online

Peers are their most influential source for new trends

2010-11-16 05:01:

Article: Have Click Rates Finally Stopped Declining?

Stabilizing, but there?s more to performance

2010-11-16 05:01:

Article: Search Marketers Tap Social to Boost SEO

Majority of companies have blogged with goal of search optimization

2010-11-15 05:01:

Article: Men Care About Causes Too

Majority of men will pay more to support a cause

2010-11-15 05:01:

Article: What Are the Benefits of Email-Social Media Integration?

Social media most effective channel to integrate with email

2010-11-15 05:01:

Blog: Gaming Dollars Flowing to Social, Mobile Spaces

A rave review in The New York Times of the motion capabilities of the Microsoft Kinect system for the Xbox 360 game console got me thinking about the ups and [...]

2010-11-12 05:01:

Article: Embracing the Digitally Fueled Path to Purchase

Ted Flinn Brand to Retail Strategy Director TracyLocke

2010-11-12 05:01:

Article: How Marketers Can Keep Brand Fans on Board

Don?t overdo it

2010-11-11 05:01:

Article: Small Businesses Focus Online Spend on Websites

Looking to other low-cost marketing options

2010-11-11 05:01:

Article: Fortune 500 Nearly Doubles Use of Twitter

60% of Fortune 500 now microblogging

2010-11-11 05:01:

Blog: Is LinkedIn Finally Ready for Social Media Marketers?

With more than 80 million users, LinkedIn has long been the top social network for the business crowd, and has grown quickly as a tool for recruiters and sales teams [...]

2010-11-10 05:01:

Article: Online Branded Communities Grow Up

Marketers get on board with best practices and strategic thinking

2010-11-10 05:01:

Article: China Online Ad Market to Double by 2013

Strong double-digit growth ahead for online and total media spending in China

2010-11-09 05:01:

Article: For College Students, Mobile Web Is the Norm

More undergrads have mobile web device than desktop computer

2010-11-09 05:01:

Article: Is Social Media Making Consumers Antisocial?

Sites like Facebook and Twitter no menace to society

2010-11-09 05:01:

Blog: What Multichannel Retailers Can Learn From Flash-Sale Sites

At Optaros, a global consulting and systems integration firm that creates online shopping solutions, Adam Michelson helps retailers integrate next-generation digital technologies and commerce platforms. He also helped set up membersâ?? [...]

2010-11-08 05:01:

Article: Advertisers Demand Proof of Online Video?s Efficacy

Finding evidence for video?s branding power

2010-11-08 05:01:

Article: Tapping the Benefits of Social Sign-In

Users want many options as IDs across the web

2010-11-05 05:01:

Article: How Flash-Sale Site HauteLook Teams Up With Retailers

Greg Bettinelli Senior Vice President of Marketing HauteLook

2010-11-05 05:01:

Article: What Really Drives Young Adults' Purchase Decisions?

Products that convey personal achievement and social interaction are valued

2010-11-04 05:01:

Article: UK Shoppers Are Global Leaders in Online Spending per Person

Karin von Abrams, Senior Analyst

2010-11-04 05:01:

Article: More Time Spent on Social Media than Email Worldwide

Email most common daily activity, but social racks up more hours

2010-11-04 05:01:

Blog: Facebook Gets Serious about Location with Deals

When Facebook launched Places, the social network’s long-awaited location-sharing feature, in August, it was accompanied by a couple of key assumptions. One was that 800-pound gorilla of the social networking [...]

2010-11-03 05:01:

Article: In Mobile Content World, Men Lead in Spending

Whether it?s media, entertainment or shopping, men are doing more and spending more

2010-11-03 05:01:

Article: Google Instant Shows Positive Effect on Paid Search

More impressions, more clicks, more engagement

2010-11-02 05:01:

Article: The Role of Customer Product Reviews

Undeniably influential

2010-11-02 05:01:

Article: Still Waiting on that Mobile Couponing Explosion

Usage and interest build?slowly

2010-11-01 05:01:

Article: Product Availability Tops Consumers? Mobile Commerce Wish List

Mobile adds complication to multichannel demands

2010-11-01 05:01:

Article: Millennials Show Off Brand Relationships

Most have joined a brand-sponsored online community

2010-10-29 06:01:

Article: Intuit Socializes Reviews

Seth Greenberg Vice President of Global Media and Digital Marketing Intuit Consumer Group—TurboTax

2010-10-29 06:01:

Article: Social Media Increases Small-Business Exposure

Many small firms still hold back from social media marketing efforts

2010-10-28 06:01:

Article: Multichannel Shopping Key for Holiday Season

Consumers will take many routes from research to purchase

2010-10-28 06:01:

Article: Investing More Time Brings Sophistication to Social Media Efforts

Nonprofits that spend the most time see the most success

2010-10-28 06:01:

Blog: eMarketer Webinar: Best Practices for Email Marketing in the Age of Mobile Social Media

Please join us for this free webinar featuring eMarketer Principal Analyst David Hallerman, who will discuss email best practices to better engage with customers and prospects. Speaker: David Hallerman, Principal Analyst [...]

2010-10-28 06:01:

Blog: eMarketer Webinar: Email Best Practices in the Age of Mobile and Social Media

Please join us for this free webinar featuring eMarketer Principal Analyst David Hallerman, who will discuss email best practices to better engage with customers and prospects. Speaker: David Hallerman, Principal Analyst [...]

2010-10-28 06:01:

Blog: eMarketer Webinar Playback: Email Best Practices in the Age of Social and Mobile

To listen and watch playback of the webinar, Email Best Practices in the Age of Social and Mobile with Principal Analyst David Hallerman, click here. You can view the PowerPoint [...]

2010-10-27 06:01:

Article: Young Black Adults Close Digital Divide

Black internet users are young, mobile and heavy users of social media. For them, it?s all about communication

2010-10-27 06:01:

Article: Mobile Users Prefer Browsers over Apps

For a variety of functions, users would rather browse

2010-10-27 06:01:

Blog: Retail Ecommerce Spending to Grow 13.7% in Q4 2010

Ecommerce spending is expected to grow 13.7% to $51.4 billion in the fourth quarter of 2010, topping last year’s Q4 sales of $45.2 billion, according to a new forecast published [...]

2010-10-26 06:01:

Article: Gaining Consumer Trust Online and Offline

Marketers must leverage trust, not just popularity

2010-10-26 06:01:

Article: Who Is in Danger of Cutting the Cable Cord?

Online video helps some viewers consider dropping subscriptions

2010-10-26 06:01:

Blog: How Important is Your Facebook Brand Page to Your Social Media Strategy?

Over the past few weeks, Iâ??ve been interviewing marketing executives for an eMarketer report looking at budgeting for social media in 2011. Itâ??s been a fascinating exercise; the businesses Iâ??ve [...]

2010-10-26 06:01:

Blog: Online Ad Spending Buoyant in France and Spain

France and Spain saw robust growth in online ad spending during the first half of 2010, according to PricewaterhouseCoopers (PwC) and national Internet Advertising Bureau (IAB) organizations in the two [...]

2010-10-25 06:01:

Article: Industry Trends Spur Big Mobile Ad Spending

New devices and formats boost marketer outlays

2010-10-25 06:01:

Article: Consumers Demand Convenience in Financial Management

Most Americans would switch banks for better online service

2010-10-22 06:01:

Article: How to Socialize Customer Reviews

Sam Decker Chief Marketing Officer Bazaarvoice

2010-10-22 06:01:

Article: Good Experiences Motivate Women to Share Product Info

Females care more about relating positive vs. negative word-of-mouth

2010-10-22 06:01:

Blog: Scale is the Next Big Step for Mobile Advertising

What a difference a year makes. eMarketerâ??s September 2009 mobile advertising report carried the optimistic subtitle â??Change Is in the Air.â?� Well, it’s safe to say that in 2010, change [...]

2010-10-21 06:01:

Article: How Effective Is Sharing via Email vs. Social Media?

High click rates for social media don?t tell the full story

2010-10-21 06:01:

Article: The Power of Welcome Messages

Boosting open, click and transaction rates

2010-10-21 06:01:

Blog: eMarketer Webinar Playback: Video Advertising Engagement

To listen and watch playback of the webinar, Video Advertising Engagement with Principal Analyst David Hallerman, click here. You can view the PowerPoint deck below. View more presentations from eMarketer. Join Principal [...]

2010-10-20 06:01:

Article: Corporate Blogging Goes Mainstream

Becoming fully incorporated into media and marketing

2010-10-20 06:01:

Article: Shoppers Take a Nonlinear Path to Purchase

Journey is complex and multidirectional

2010-10-19 06:01:

Article: Mobile Ad Spending Up Nearly 80% in 2010

Will surpass $1 billion in 2011

2010-10-19 06:01:

Article: In Institutions We Trust, or Not

Paul Verna, Senior Analyst

2010-10-18 06:01:

Article: Brand Campaigns Drive Most Social Media Following

Three-quarters of Facebook fans have signed up with pages after invitations or ads from brands

2010-10-18 06:01:

Article: Online Video Big Draw on Health Sites for Marketers and Consumers

Pharma and healthcare marketers find their targets watching videos

2010-10-18 06:01:

Blog: Complimentary eMarketer Report: Seven Guidelines for Achieving ROI from Social Media

Please click here to download your complimentary copy of â??Seven Guidelines for Achieving ROI from Social Mediaâ?� now. Authored by Geoff Ramsey, eMarketer CEO, this report looks at the current [...]

2010-10-15 06:01:

Article: Milk-Bone Ties Social Media to Integrated Canine Assistants Campaign

2010-10-15 06:01:

Article: TV Ads Perform as Well as Made-for-Web Ads

A new eMarketer report examines video ad metrics

2010-10-14 06:01:

Article: Radio?s Loss Is Pandora?s Gain

Online radio a clear favorite with teens and young adults

2010-10-14 06:01:

Article: Canadian Online Advertising Set to Bounce Back Strong

Still a lot of potential in burgeoning market

2010-10-14 06:01:

Blog: Is Barcode Scanning the Key to Amazon?s Mobile Retail Dominance?

It’s certainly a big piece. Barcode scanners are not widely adopted in the US – yet – but consumer awareness is rising fast. The popularity of the RedLaser iPhone app, [...]

2010-10-13 06:01:

Article: Will Halloween Spook Consumers?

Holiday plans look less scary for retailers

2010-10-13 06:01:

Article: Young Moms Prefer Digital Communication

Texting, Facebook and email taking over from face-to-face communication for Gen Y moms

2010-10-13 06:01:

Blog: The Success or Failure of Windows Phone 7 All Comes Down to Marketing

At least Microsoft got the software right this time. Whether the embattled technology giant will be able to etch out more market share for the new Windows Phone 7 (WP7), [...]

2010-10-12 06:01:

Article: Email Still Tops Facebook for Keeping in Touch

Only 18- to 24-year-olds use the social networking site more than email for passing items on

2010-10-12 06:01:

Article: Food, Drink and Entertainment Top Brand Discussions

Karin von Abrams, Senior Analyst

2010-10-11 06:01:

Article: Moms Go Online en Masse

Using the internet is practically a requirement for women with children

2010-10-11 06:01:

Article: Mobile Consumers See Value in Advertising

More than a third say mobile ads serve ?important purpose?

2010-10-08 06:01:

Article: Blog Marketing to Moms Is About More Than Parenting

?Mommy blogs? are just one facet of the community

2010-10-08 06:01:

Article: Pedigree Taps Facebook for Pet Adoption Drive

2010-10-08 06:01:

Blog: Facebook?s New Features Add (and Subtract) Ad Opportunities

Facebook this week announced one featureâ??Groupsâ??that will offer new marketing opportunities, and another featureâ??the application dashboardâ??that will take away some of the ways marketers can interact with Facebook users. Groups (which [...]

2010-10-08 06:01:

Blog: eMarketer Webinar: What Marketers Need to Know About Video Advertising Engagement

Please join us for this free webinar featuring eMarketer Senior Analyst David Hallerman, who will discuss the hot trends in online video and what they mean for marketers—today and in [...]

2010-10-07 06:01:

Article: What Is Holding Back Social Media Investment?

Nearly half of brands not sure of social marketing?s value

2010-10-07 06:01:

Article: When Eyeballs and Dollars Don?t Match Up

Paul Verna, Senior Analyst

2010-10-07 06:01:

Blog: How Much Longer Can Old-Guard Media Slow the Shift of Dollars to Digital Video?

Remember that quote from former NBC Universal CEO Jeff Zucker about analog dollars and digital pennies? It was early 2008 and he was commenting in The New York Times about [...]

2010-10-06 06:01:

Article: Web-Enabled TVs Leading Home Viewing Revolution

Half of Americans have or want internet-connected TVs

2010-10-06 06:01:

Article: In Western Europe, Online Advertising Bounces Back

Single-digit growth will be the norm through 2014

2010-10-05 06:01:

Article: Investing in Website Personalization to Boost Conversions

Better websites and landing pages can increase conversions and improve effectiveness of other campaigns

2010-10-05 06:01:

Article: Are Retailers Missing Valuable Conversions with Limited Display Campaigns?

Unique users typically see a campaign only once or twice

2010-10-05 06:01:

Blog: Why Causes Might Be the Best Way to Reach Millennials

Millennials can be a tricky target for marketers. Despite the fact that, according to eMarketer, more than 82% of US internet users 18 to 34 use social networks at least [...]

2010-10-04 06:01:

Article: Physicians Spend More Time Online

Internet top resource doctors use for health and medical info

2010-10-04 06:01:

Article: Getting Your Brand On Shopping Lists of Frugal Consumers

Marketers have a chance to reach consumers in-store, even if they?re not on the list

2010-10-01 06:01:

Article: Neiman Marcus Aims to Deliver Multichannel Luxury Service

Michael Crotty Senior Vice President, Marketing Programs and Customer Insight Neiman Marcus Group Services

2010-10-01 06:01:

Article: Companies Struggle to Keep Social Media Content On-Message

More than three-quarters of blog posts don?t reflect corporate messaging

2010-10-01 06:01:

Blog: How the Recession Changed Affluents? Online Shopping Behavior

As we wrote yesterday in the eMarketer Daily Newsletter, affluent consumers expect luxury retailersâ?? websites to replicate the same shopping experience they offer in their stores—yet many luxury brands have [...]

2010-10-01 06:01:

Blog: Europe Charges the UK with Infringement of Online Privacy Rules

The European Commission (EC) is taking the UK government to the European Court of Justice for its failure to comply with regional legislation on internet privacy. This is the latest installment [...]

2010-10-01 06:01:

Blog: eMarketer Webinar Playback: Tips for Reaching & Engaging the Elusive Millennial

To listen and watch playback of the webinar, Tips for Reaching & Engaging the Elusive Millennial with eMarketer CEO Geoff Ramsey, click here. You can view the PowerPoint deck below. View [...]

2010-09-30 06:01:

Article: Giving Affluents the Luxury Treatment Online

Marketers must bring in-store attention to the web

2010-09-30 06:01:

Article: Many Mobile Web Experiences Frustrate Consumers

Bad formatting and slow load times plague mobile sites

2010-09-29 06:01:

Article: Small Businesses Change Social Media Expectations

About a quarter of small businesses now marketing via social media

2010-09-29 06:01:

Article: Digital Divide Narrows as Blacks Increase Internet Usage

2010-09-28 06:01:

Article: Full Steam Ahead for UK Mobile Marketing

Karin von Abrams, Senior Analyst

2010-09-28 06:01:

Article: Email Marketers On Board with Best Practices

Wide adoption of segmentation and analytics

2010-09-27 06:01:

Article: The Mobile Apps That Affluents Download

Wealthy smartphone owners use an average of seven apps on a regular basis

2010-09-27 06:01:

Article: Retargeting Used by Marketers for Cost-Effective Brand Lift

Good bet for display campaigns

2010-09-27 06:01:

Blog: Can RIM Satisfy Both Consumers and the Enterprise with Its Tablet?

Thanks in large part to the success of iPad, 2010 is shaping up to be the year of the tablet. Apple succeeded in resurrecting a moribund form factor and endowing [...]

2010-09-27 06:01:

Blog: Social and Mobile Headline London?s 2010 ad:tech Conference

The ad:tech London conference rang several changes in 2010. For one thing, conference sessions were located in the same hall as exhibitorsâ?? stalls and the seminars delivered by industry experts. [...]

2010-09-24 06:01:

Article: Catering to Affluent Shoppers Online

Suzanne Hader VP of Market Development Code and Theory

2010-09-24 06:01:

Article: Consumers Force Retailers to Adopt Social Strategy

Confusion about ROI, disagreement about performance indicators

2010-09-24 06:01:

Blog: Twitter?s New Advertising Opportunities

Twitterâ??s ad business is moving ahead rapidly. This week brought word of new ad products and a much-needed analytics suite. And more news is expected next week. Hereâ??s what happened so [...]

2010-09-23 06:01:

Article: The Continued Rise of Blogging

More than half of web users will read blogs this year

2010-09-23 06:01:

Article: Bing?s Success and the Future of Search

Microsoft site claims second place in August, says Nielsen

2010-09-23 06:01:

Blog: What Are the Best Ways to Target Healthcare Providers Online?

While the big topic today among most pharmaceutical marketers generally has something to do with FDA regulations and DTC marketing on social media, another equally important question is about the [...]

2010-09-22 06:01:

Article: Twitter Users and Bloggers Open to More Than Earned Media

How to build relationships with social content creators

2010-09-22 06:01:

Article: Strong Growth for Local Online Advertising

Slow rebound overall but a 30% increase online

2010-09-21 06:01:

Article: Blending Paid, Owned and Earned Media for Branding

The medium and the marketing message

2010-09-21 06:01:

Article: Consumers Want More Cause Marketing

Moms and millennials love socially and environmentally conscious efforts

2010-09-21 06:01:

Blog: Will Apple Do to Publishing As It Did to Music?

There are growing signs that Apple is negotiating with news and media companies to launch a subscription service for online periodicals through the App Store. Such a service would make sense [...]

2010-09-20 06:01:

Article: Using Transactional Emails as High-Value Marketing Vehicles

A venue for sophisticated personalized messaging

2010-09-20 06:01:

Article: Social Media Working Better for Retention Than Acquisition

Campaigns to acquire new customers have not taken off

2010-09-17 06:01:

Article: Activating Sales in the New Media Environment

Hugh Boyle Head of Digital?Europe, Africa and the Middle East at Ogilvy Action Ogilvy.com

2010-09-17 06:01:

Article: B2Bs Tap Social to Boost Search

More synergy for social and search

2010-09-17 06:01:

Blog: What Advertisers Think About iAd

Apple’s iAd platform launched to great fanfare in April, with the promise of revolutionizing mobile advertising. In June, Steve Jobs further excited industry watchers by announcing that Apple had booked [...]

2010-09-16 06:01:

Article: Are Twitter Followers Better Than Facebook Fans?

Twitter more likely to induce advocacy and future purchases

2010-09-16 06:01:

Article: Email Retargeting to More Than Double

Regaining the customers who (almost) got away

2010-09-15 06:01:

Article: Seven Significant Trends in Mobile Usage

Understand the landscape and how it?s changing

2010-09-15 06:01:

Article: Engaging Mom Blog Readers with the Right Ads

Many moms spend hours every week reading blogs on parenting

2010-09-15 06:01:

Blog: Yo Quiero Publicidad Española: Why Marketers Should Also Reach Out to Online Hispanics in Spanish

Today kicks off National Hispanic Heritage Month in the US, so we decided to take a look at a few of the trends and tips we’ve seen lately about Hispanic [...]

2010-09-15 06:01:

Blog: Yo Quiero Publicidad Española: Why Marketers Should Also Reach Out to Online Hispanics in Spanish

Today kicks off National Hispanic Heritage Month in the US, so we decided to take a look at a few of the trends and tips we’ve seen lately about Hispanic [...]

2010-09-15 06:01:

Blog: Yo Quiero Publicidad en Español: Why Marketers Should Also Reach Out to Online Hispanics in Spanish

Today kicks off National Hispanic Heritage Month in the US, so we decided to take a look at a few of the trends and tips we’ve seen lately about Hispanic [...]

2010-09-14 06:01:

Article: The Challenges of Bringing Video to Email Marketing

Marketers enthusiastic about video?s appeal

2010-09-14 06:01:

Article: What Marketers Can Learn from Global Media Trends

Making sense of worldwide shifts in media usage and ad spending trends

2010-09-13 06:01:

Article: Would Ad Targeting Regulations Affect Media Spending?

Marketers say no

2010-09-13 06:01:

Article: The Influence of Mobile on Social Marketing?s Future

Mobile platforms and location-based networks could take social marketing to the next level

2010-09-13 06:01:

Blog: When Will Asia-Pacific Overtake the North American Advertising Market?

The day is coming when Asia-Pacific will surpass North America as the world’s biggest advertising market. According to data published in eMarketer’s new “Global Media Intelligence Report,” which was released [...]

2010-09-10 06:01:

Article: Continuous Iteration Key to Zappos’ Holiday Prep

Multimedia, multichannel approach—and no discount games

2010-09-10 06:01:

Article: How Social Media Is Changing Brand Marketing

Four in 10 brand marketers think social creates new challenges to maintaining brand integrity

2010-09-10 06:01:

Blog: Why China?s Mobile Video Market Might Be Poised to Explode

The China Daily recently reported that China Mobile, the worldâ??s largest wireless operator, announced a competition for video submissions for potential inclusion on a new mobile video channel. The carrier, [...]

2010-09-09 06:01:

Article: Live TV Losing Younger Adults

Web users ages 18 to 35 spend nearly a quarter of viewing time online

2010-09-09 06:01:

Article: B2C Outpacing B2B in Social Measurement

B2Bs focus less on hits and followers, more on sales

2010-09-08 06:01:

Article: The Thin Line Between Liking a Brand and Liking Its Social Marketing

Liking a brand is not necessarily an invitation to market

2010-09-08 06:01:

Article: Challenges of Cross-Channel Marketing Integration

Nearly nine in 10 senior-level marketers consider coordination important

2010-09-08 06:01:

Blog: Holiday Sales Prep: How DealYard Leverages Affiliate Programs and Organic SEO

No sooner are we out of the back-to-school season than the fourth quarter holiday retail frenzy beckons. The drumbeat has already started as retailers try to read the tea leaves [...]

2010-09-07 06:01:

Article: Can Marketers Catch Up with Millennials?

Digital natives adopt and adapt

2010-09-07 06:01:

Article: Adults Texting More, but Teens Still Rule

72% of adults now on the SMS bandwagon

2010-09-06 06:01:

Blog: The UK Online Population: One Big Happy Family?

An estimated 77% of UK adults ages 16 and older, or 38.3 million people, use the internet regularly in 2010, according to recent data from the Office of National Statistics [...]

2010-09-03 06:01:

Article: Eyeing Growth for Retailers in Social, Mobile and Private Sales

Fiona Dias Executive Vice President, Strategy and Marketing GSI Commerce

2010-09-03 06:01:

Article: Social Networking Doubles Among Boomers and Seniors

More than a quarter of web users 65 and up now visiting social networks

2010-09-03 06:01:

Blog: eMarketer Webinar: Tips for Reaching & Engaging the Elusive Millennial

Speaker: Geoff Ramsey; CEO, eMarketer, Inc. What: Tips for Marketers–Reaching & Engaging the Elusive Millenial When: Thursday, September 30, 2010, 1 PM EST Join eMarketer CEO Geoff Ramsey to find out about: The [...]

2010-09-02 06:01:

Article: Men Get Social Too

Women aren?t the only ones staying in touch on Facebook

2010-09-02 06:01:

Article: What Retailers Need to Know About Online Holiday Shopping

Upbeat picture for online despite continued economic uncertainty

2010-09-02 06:01:

Blog: Apple Sees the Future and It?s Social, Mobile and (Surprise) TV

Yesterday’s Apple event was music to the ears of statistics fans. In his usual fashion, Steve Jobs reeled off a long list of millions and billions related to the consumption [...]

2010-09-01 06:01:

Article: Mobile Devices a Must for Millennials

Content convergence on the mobile platform will accelerate trends

2010-09-01 06:01:

Article: Cybercrime Still a Major Concern

Worried web users may forgo activities

2010-09-01 06:01:

Blog: Marketers Rev Up Relationships with Blogging Moms

The marketer-mom blogger love affair is getting stronger and stronger. Pioneered by companies such as Walmart, with its Elevenmoms program (now called Walmart Moms), marketers have realized that moms who [...]

2010-08-31 06:01:

Article: Mobile Content Soars Thanks to Device and Network Advances

A third screen that publishers and marketers cannot ignore

2010-08-31 06:01:

Article: Acquisitions Signal Consolidation of Social Gaming

Betting on rising revenues as gaming goes social

2010-08-31 06:01:

Blog: Reading the Upcoming Holiday Season: Retailers Should Be Careful With Aggressive Discounts

Frank Badillo, vice president and senior retail economist at Kantar Retail specializes in analysis and forecasting of economic, retail and consumer trends. He contributes to Kantarâ??s retail intelligence platform and regularly [...]

2010-08-30 06:01:

Article: How iPad Usage is Shaping Up

In the UK, 24% of iPad owners say it?s their primary entertainment device

2010-08-30 06:01:

Article: Movie Industry Slouches Toward Digital Future

Paul Verna Senior Analyst

2010-08-27 06:01:

Article: Nearly Three-Quarters of Marketers Have Social Strategy

Debra Aho Williamson Senior Analyst

2010-08-27 06:01:

Article: ForeSee Offers Tips for Online Holiday Season

Kevin Ertell Vice President of Retail Strategy ForeSee Results

2010-08-27 06:01:

Blog: Digitas SVP: Pharma Marketers Must Listen Before Joining Social Media Party

Healthcare communications expert Bruce Grant testified about pharmaceutical marketersâ?? use of social media before the Food and Drug Administration in the fall of 2009. Grant has more than 30 years [...]

2010-08-27 06:01:

Blog: Netflix App for iPhone Puts Spotlight on Mobile Video

Yesterday, Netflix released its long-awaited app for the iPhone and iPod touch, rounding the company’s offerings for Apple’s iOS platform. Significantly, the app works using both a Wi-Fi and a [...]

2010-08-26 06:01:

Article: Pharma Spending Moves Slowly Toward Digital

Marketers follow consumers to the web

2010-08-26 06:01:

Article: Can Twitter Turn a Revenue Trickle into a Stream?

Paul Verna, Senior Analyst

2010-08-25 06:01:

Article: Facebook Usage Still Rising in Europe, but UK Growth Slows

Karin von Abrams, Senior Analyst

2010-08-25 06:01:

Article: Grocery Shoppers Hungry for Mobile Info

Nutritional and other information a must for today?s food buyers

2010-08-24 06:01:

Article: What Will Hulu?s IPO Mean for Advertisers?

David Hallerman, Senior Analyst

2010-08-24 06:01:

Article: Privacy Not a Problem for Savvy Millennials

Lisa E. Phillips, Senior Analyst

2010-08-24 06:01:

Blog: Look Out Cable: Time-shifting TV Is Accelerating

American consumers have plenty of alternatives to live TV, from TiVo and Apple TV to Hulu and YouTube. Content providers have kept some of the more popular programs off the [...]

2010-08-23 06:01:

Article: Why the Future of Social Marketing is Global

Debra Aho Williamson, Senior Analyst

2010-08-23 06:01:

Article: Behavioral Targeting Brings Clear Benefits to Publishers

But how clear are the advantages to consumers?

2010-08-23 06:01:

Blog: Mobile Meets Retail @ Shopkick?s Location-based App

As consumers plunge into back-to-school fall shopping and well in advance of the holiday shopping season, thereâ??s a new location-based shopping app in town–Shopkick. In case youâ??re thinking â??ho hum, [...]

2010-08-20 06:01:

Article: Are Marketers Struggling to Keep Up with Social Trends?

Marketers are challenged to stay up to date on the latest developments

2010-08-20 06:01:

Article: Gilt Groupe Positions Service and Value as Luxuries

Jyothi Rao General Manager—Women's Gilt Groupe

2010-08-20 06:01:

Blog: UK Retailers Move to Embrace M-Commerce

Most UK merchants expect mobile commerce to be part of their main strategy within the next 12 months, and more than 40% plan to have a transactional mobile site or [...]

2010-08-19 06:01:

Article: Targeting Parents with Mobile Alerts

Busy parents of young children seek to simplify with mobile

2010-08-19 06:01:

Article: Branded Virtual Goods Revenues to Skyrocket

Virtual items give real brand lift

2010-08-19 06:01:

Blog: Case Study: Evenflo Turns to Online Video Marketing to Engage Millennial Parents

Evenflo, the marketer of child car seats, infant feeding products and other baby gear has done little, if any online marketing until this summer when it launched â??The Savvy Parents [...]

2010-08-19 06:01:

Blog: The Advertising Opportunity in Facebook Places

On Wednesday Facebook announced its long-awaited location feature, Facebook Places. Places will let people share where they are, find friends in the same location and learn more about new places. [...]

2010-08-18 06:01:

Article: Web Most Effective Way to Reach Local Audiences Worldwide

Local websites rule while social sites stay on hold

2010-08-18 06:01:

Article: Mobile Gaming Market Tops $800 Million in 2010

Ad support will drive 12.3% of mobile gaming revenues by 2014

2010-08-18 06:01:

Blog: Restaurant Industry Emulates Groupon and Gilt?s Recipe for Group-Buying

As flash sites like Rue La La and ideeli have diversified from apparel into housewares, beauty and travel, other online businesses have begun staking claims in their own specialties. Why [...]

2010-08-17 06:01:

Article: Steady Gains in Blogging by Marketers

43% of US companies will be blogging by 2012

2010-08-17 06:01:

Article: Holiday Shopping Gets Another Early Start

More than a third of shoppers have already begun

2010-08-16 06:01:

Article: Social Network Ad Spending to Approach $1.7 Billion This Year

6.7% of all US online ad spending to go toward social networks this year

2010-08-16 06:01:

Article: Blacks Take to Broadband as Overall Adoption Plateaus

Growth has stalled at two-thirds penetration

2010-08-16 06:01:

Blog: Surging Demand from Key Industries Will Boost Online Ads in Mexico

eMarketerâ??s CEO Geoff Ramsey presented at IAB Mexicoâ??s yearly conference, IAB Connecta, last month, just as I was getting into the thick of my research for our Mexico Online report [...]

2010-08-13 06:01:

Article: Strategies to Help Retailers Prep for Holiday Success

Scot Wingo President and CEO ChannelAdvisor

2010-08-13 06:01:

Article: Email Dominates Mobile Web Time

Email, portals stay ahead of social networking—at least on mobile devices

2010-08-13 06:01:

Blog: Search Precedes Purchase Decisions for Canadian Moms

Online search is a fairly standard tool for finding anything from directions to a restaurant to conducting price and feature comparisons on a new refrigerator. So it’s no real surprise [...]

2010-08-13 06:01:

Blog: Why Search Precedes Purchase Decisions for Canadian Moms

Online search is a fairly standard tool for finding anything from directions to a restaurant to conducting price and feature comparisons on a new refrigerator. So it’s no real surprise [...]

2010-08-12 06:01:

Article: What Makes Social Media Trustworthy?

Venues and relationships affect how social media users perceive advice

2010-08-12 06:01:

Article: Women Account for Bulk of Online Buying

More than 60% of online transactions made by females

2010-08-12 06:01:

Blog: Why the Google/Verizon Net Neutrality Proposal Is All About Mobile

On Monday, Google and Verizon jointly released a policy proposal detailing their thoughts on how the internet should be regulated by the Federal Communications Commission (FCC). As Nilay Patel of Engadget [...]

2010-08-11 06:01:

Article: How Affluents Use Mobile for Shopping and Buying

Do the habits of the ultrawealthy point to the future of m-commerce?

2010-08-11 06:01:

Article: What Nonprofits Can Teach Brands About Social

93% of charities have a Facebook page

2010-08-11 06:01:

Blog: Marketers to Spend $220 Million on Advertisements in Social Games This Year

For most social games, the primary revenue stream has not been advertising. Instead, virtual goods are dominant. However, companies such as Zynga and Playdom are realizing that their games are [...]

2010-08-11 06:01:

Blog: eMarketer Webinar: Mobile Marketing Trends, Insights and Best Practices

Speaker: Noah Elkin, eMarketer Senior Analyst What: Mobile Marketing Trends, Insights and Best Practices When: Thursday, August 26, 2010, 1 PM ET Join eMarketer Senior Analyst Noah Elkin to find out about: How [...]

2010-08-10 06:01:

Article: Focusing on Analytics and Accountability

Closing the gap between measurement and marketing effectiveness

2010-08-10 06:01:

Article: Half of Mobile Users to Be Web-Enabled by 2013

Popularity of smartphones will drive adoption

2010-08-10 06:01:

Blog: Cyberchondriacs Becoming Empowered Health Information Seekers

Harris Interactive just released the results of its most recent health-related Harris Poll, which tracks the number of US adults who have gone online to look for health information. Harris [...]

2010-08-09 06:01:

Article: Heavy Twitter Users Bring Social Activity to New Heights

Daily users comment and upload content at least twice as much as average

2010-08-09 06:01:

Article: Double-Digit Growth for Local Mobile Audience

Use of local business directory apps up 42%

2010-08-06 06:01:

Article: Using Video to Reach Millennial Parents

Chris Craig Chief Marketing Officer Evenflo

2010-08-06 06:01:

Article: Social Sites Get People Talking, but Marketers Must Earn Trust

Word-of-mouth may not translate to loyalty

2010-08-06 06:01:

Blog: Sephora Bets Big on Mobile Web

Count Sephora as the latest retailer to offer consumers a complete mobile web experience in advance of the October launch of its iPhone app. The beauty retailer unveiled its mobile [...]

2010-08-06 06:01:

Blog: Giants Vie for Supremacy in UK Online Grocery Market

The summer of 2010 is emerging as a time of major moves in the UKâ??s online grocery sector. In early July, Amazon UK surprised many observers by entering this market, offering 22,000 [...]

2010-08-05 06:01:

Article: Consumers Still Like TV Ads Best

Commercials most noticeable, helpful and fun on TV

2010-08-05 06:01:

Article: Social Shopping Draws Teens

Teen girls seek peer feedback

2010-08-05 06:01:

Blog: Will the Torch Light the Wandering Eyes of BlackBerry Users?

BlackBerry owns the largest share of the US smartphone market but suffers from the perception that it is losing ground as new, more powerful and more appealing competitors come to market. Will the new Torch and OS6 help to stem the tide?

2010-08-04 06:01:

Article: Boosting the Power of Marketers? Tweets

Marketers must encourage syndication of their content

2010-08-04 06:01:

Article: Smartphone Users Want More Wi-Fi

Connecting to networks can be a hassle, but worth it

2010-08-04 06:01:

Blog: Just 16% of Brand Tweets Engage Others, Compared to 43% of Consumers?

Marketers may not be doing enough to truly engage followers in conversations, according to a white paper on marketer and consumer Twitter usage from 360i. As reported in the eMarketer [...]

2010-08-03 06:01:

Article: Are Mobile Marketers Missing Most of Their Hispanic Audience?

Low uptake among both native- and foreign-born Hispanics

2010-08-03 06:01:

Article: Mobile Video to Double Reach by 2013

$1.34 billion in revenues predicted by 2014

2010-08-03 06:01:

Blog: How Pharma Marketers Can Work With Online Patient Communities and Social Networks

In case you’re not familiar with PatientsLikeMe, it’s a social network that enables users to share their symptoms with the goal of tracking treatment outcomes. According to Compete, the site [...]

2010-08-02 06:01:

Article: Geolocation Grows Despite Privacy Concerns

Two in five mobile owners use location-aware services

2010-08-02 06:01:

Article: The ?New Normal? in Consumer Shopping Behavior

Lisa E. Phillips, Senior Analyst

2010-07-30 06:01:

Article: LiveWorld Touts Online Health Conversation and Community

Peter Friedman Chairman & CEO LiveWorld Inc.

2010-07-30 06:01:

Article: Small Business Sees Increased Paid Search Conversions

Q2 2010 search spending up 159% year over year

2010-07-30 06:01:

Blog: Disney?s Playdom Acquisition, and Memories of a Certain Social Network Acquired By News Corp

I understand why entertainment giant Disney bought social game developer Playdom. I also understand that sometimes it’s better to buy than build, and this is probably one of those times [...]

2010-07-29 06:01:

Article: Using Email Marketing to Boost Social Presence

Driving recipients to social sites is top objective

2010-07-29 06:01:

Article: UK Ecommerce Spending Posts Continued Growth as Ranks of Online Buyers Swell

A mature ecommerce market with demanding buyers

2010-07-28 06:01:

Article: Marketers Slow to Integrate Mobile Tactics

Social efforts are further along

2010-07-28 06:01:

Article: Social Gaming Market Begins to Mature

Explosive growth gives way to moderation

2010-07-28 06:01:

Blog: Will the Rise of Android Change How Apps Are Monetized?

The iPhone has been slowly losing its dominance in the minds of marketers as Googleâ??s Android operating system gained share over the past year or so. While the complication of [...]

2010-07-27 06:01:

Article: Hotels Ahead in Social Marketing Strategy Game

Serious about online presence and social marketing

2010-07-27 06:01:

Article: Marketers Put More Lead Gen Budgets Online

Online channels most effective—especially when rigorously measured

2010-07-26 06:01:

Article: Why Email Metrics Are in Decline

Experts point to list fatigue

2010-07-26 06:01:

Article: Reaching Online Video Viewers with Long-Form Content

Sophisticated syndication strategies on the rise

2010-07-26 06:01:

Blog: Best Practices: What Kids Care About When It Comes to Online Shopping

Christine Carter was 21 when she started Epps Consulting, advising small retailers on their marketing and promotional strategies. Now 24, Carter provides research and consulting services to retailers including marketing, [...]

2010-07-23 06:01:

Article: Empowered Consumers Seek and Share Health Info Online

Christopher M. Schroeder CEO HealthCentral

2010-07-23 06:01:

Article: How Are Email, Facebook and Twitter Audiences Different?

Understanding consumers? communication preferences

2010-07-22 06:01:

Article: Where to Reach Women Online

Staying connected with family and friends is the top concern of women this summer

2010-07-22 06:01:

Article: Web Users Demand Control over Ad Targeting

Education about ad targeting can create more fear

2010-07-22 06:01:

Blog: Former FDA Official to Pharma Marketers: Don?t Expect Much Regulatory Guidance on Social Media

Peter Pitts was associate commissioner for external relations at the Food and Drug Administration between 2002 and 2004 and helped draft the most current guidance on direct-to-consumer pharmaceutical advertising. He [...]

2010-07-21 06:01:

Article: Email Still Driving Shopping over Social

Most consumers prefer communications by email

2010-07-21 06:01:

Article: How Health Info Seekers Harness the Web

Consumers find empowerment online

2010-07-21 06:01:

Blog: As the E-Book World Blossoms, Is There Room for Both the iPad and the Kindle?

We all knew this day would come but it arrived sooner than some of us had expected. On July 19, Amazon announced it had sold more e-books than hardcover books [...]

2010-07-20 06:01:

Article: Mobile Banners Beat Standard Online Ads in Clicks and Conversions

Mobile boosts ad effectiveness for auto industry

2010-07-20 06:01:

Article: Companies Throw Their Weight Behind Online Video

Paul Verna, Senior Analyst

2010-07-20 06:01:

Blog: The Age-Old Debate on Separating Demographic Groups

As someone who follows demographics, I usually enjoy reading new research about the different generations. Right now, I’m researching my next report on Millennials, also called Gen Y or—less often [...]

2010-07-19 06:01:

Article: Web Merchants Keep Social Spending Low

Tactics like search considered more effective and measurable

2010-07-16 06:01:

Article: Retailers Luring Teens with Social Tools

Marian Salzman President Euro RSCG Worldwide PR, North America

2010-07-16 06:01:

Article: Why Consumers Connect with Marketers via Email and Social

Deals and discounts rule the day for opt-in email

2010-07-16 06:01:

Blog: What Pharma Marketers Should Ask Themselves About Social Programs

Marketers across categories are dipping their toes, and sometimes even an entire ankle, into the social media watersâ??and that includes pharmaceutical marketers. Drug marketers are making use of social media [...]

2010-07-16 06:01:

Article: Bing Solidifies Growth as Yahoo! Loses Share in Q2

Overall, bounceback continues for search

2010-07-15 06:01:

Article: Using Online Ads to Get Hispanic Shoppers In-Store

Hispanics more receptive than average to online ads

2010-07-15 06:01:

Article: More Businesses Finding Customers on Social Sites

Smaller companies most successful at social acquisition

2010-07-15 06:01:

Blog: What to Expect for Google for Q2 and Beyond

Google will report its Q2 earnings this afternoon, and available data suggests that continued revenue gains are in store. After 21% growth for US net advertising revenues in Q1, eMarketer [...]

2010-07-14 06:01:

Article: Women Feel Need to Be ?Always On?

More than a third of young women have fallen asleep with their PDA

2010-07-14 06:01:

Article: Shopping Cart Reminders Drive Quick Email Clicks

Four in five recipients click an abandoned cart email within 24 hours

2010-07-13 06:01:

Article: Most Businesses Use Social Nets for Hiring

Nearly three-quarters of companies recruit on social sites

2010-07-13 06:01:

Article: Double-Digit Growth Again for Online Ad Spend

Digital shows resilience around the world

2010-07-13 06:01:

Blog: Slow Recovery Ahead for Total Media Ad Spending

eMarketer recently published its first ever worldwide ad spending projections, forecasting double-digit growth in the online space as the global economy continues to improve. That fast digital growth will be supported [...]

2010-07-12 06:01:

Article: Blacks, Hispanics Continue to Lead in Mobile Data Usage

About half of black and Hispanic adults access the mobile web, compared with one in three whites

2010-07-12 06:01:

Article: Why Many Teens Are Moving on from Facebook

The main reason? They just lost interest

2010-07-12 06:01:

Blog: eMarketer Webinar: The Evolving Online Video Landscape

Speaker: Paul Verna, eMarketer Senior Analyst What: The Evolving Online Video Landscape When: Thursday, July 29, 2010, 1 PM ET Please join us for this free webinar featuring eMarketer Senior Analyst Paul Verna, [...]

2010-07-09 06:01:

Article: When Kids Shop Online

Paul Parkin Founding Partner SALT Branding

2010-07-09 06:01:

Article: 55% of Online Video Viewers OK with Web Ads

Younger viewers most likely to say online ads are as acceptable as on TV

2010-07-09 06:01:

Blog: TIME to Put a Square Peg in a Round Hole â?¦

â?¦ or put the genie back in the bottle. Pick your metaphor, as long as it means â??impossible task.â?� Last year, Time Inc. CEO Ann Moore wrote an all-company memo on [...]

2010-07-09 06:01:

Blog: Leanback: The Latest from Google?s Video Laboratory

The not-so-mad scientists at YouTube â?? aka, Googleâ??s video laboratory â?? just launched Leanback, their latest beta project. As the name implies, Leanback looks to get online video viewers to sit [...]

2010-07-09 06:01:

Blog: TIME to Put a Square Peg in a Round Hole ?

â?¦ or put the genie back in the bottle. Pick your metaphor, as long as it means â??impossible task.â?� Last year, Time Inc. CEO Ann Moore wrote an all-company memo on [...]

2010-07-08 06:01:

Article: Who Spends Most Time on Facebook?

How age, income and ethnicity affect time spent social networking

2010-07-08 06:01:

Article: How Consumers Prepare to Purchase Mobile Devices

Longer purchase process gives device marketers opportunities to target shoppers

2010-07-08 06:01:

Blog: Multitasking in the Social Space

The phenomenon of multitasking while online is well-documented. According to the USC Annenberg School Center for the Digital Future, more than 80% of US internet users multitasked during at least [...]

2010-07-08 06:01:

Blog: Twitter Joins a Hot Ecommerce Trend

Twitter, in rolling out its official @earlybird Exclusive Offers account, will take advantage of its strength to deliver time-sensitive information by offering daily deals similar to those popularized by the [...]

2010-07-08 06:01:

Blog: UK Consumers Aim to Trim Spending

The Daily Telegraph has released results of a TNS study into consumer spending intentions, following government announcements of public sector budget cuts and a rise in value-added tax (VAT) to [...]

2010-07-07 06:01:

Article: B2Bs Still Struggle to Tie Leads to Marketing Touchpoints

Marketers that focus on ROI and other financial metrics more likely to employ sophisticated techniques

2010-07-07 06:01:

Article: US Broadband Users Settle for Less

Lisa E. Phillips, Senior Analyst

2010-07-07 06:01:

Blog: Yahoo! Uses Search Queries to Source the People?s News

Just a few days after America celebrated Independence Day, Yahoo! will roll out the latest in niche news sites, sourced entirely by internet users’ search queries, according to The New [...]

2010-07-07 06:01:

Blog: Starcom Author Highlights Media Changes in 4th Edition Handbook

Helen Katz, Senior Vice President-Research Director at Starcom Mediavest Group, has seen her fair share of changes in the world of media planning and buying and advertising over the [...]

2010-07-06 06:01:

Article: Mobile Users Ready for Location-Based Text Marketing

Mobile marketing is not just for smartphones

2010-07-06 06:01:

Article: Online Merchants Love Facebook?s ?Like?

How many will bring the full ecommerce experience to the social site?

2010-07-06 06:01:

Blog: Case Study: How Colgate Used Online Video, Social Media and Mobile to Drive Engagement and Purchase Intent

Colgate-Palmolive had a unique marketing challenge in launching Colgate Wisp, its new mini disposable toothbrush. Colgate began introducing the mini brush in April 2009 with help from Big Fuel, a [...]